中国海洋馆行业研究CHINAAQUARIUM/OCEANARIUMINDUSTRYRESEARCHSTUDY中信产业投资基金(香港)顾问有限公司ForCITICPropertyInvestmentFund(HongKong)ConsultingCo.Ltd.艾奕康经济咨询ByAECOMEconomics中国海洋馆行业研究中国海洋馆行业研究ChinaChinaAquariumAquarium//OceanariumOceanariumIndustryIndustryResearchResearchStudyStudy|08日03月2013年08/03/2013免责声明DISCLAIMER&STANDARDLIMITINGCONDITIONS艾奕康、其管理人员、代理人或员工对与其在提供服务时所使用的上述数据和信息有关的疏忽行为或未行使合理的技能和注意义务的行为不承担责任。NeitherAECOMnoranyoftheirofficers,agentsoremployeesshallhaveanyresponsibilityorliabilitywhatsoeverfornegligenceorfailuretoexercisereasonableskillandcareinconnectionwithsuchdataandinformationutilizedbyAECOMintheperformingtheServices.上述免责条款适用于与报告中包含的或遗漏的任何声明、意见或结论有关的责任或者客户、其代理人、管理人员或员工向潜在投资者披露其他书面或口头信息或以其他方式提供的信息有关的责任。艾奕康不对上述声明、意见或结论作出任何保证。Theaboveexclusionextendstoliabilityinrespectofanystatements,opinionsorconclusionscontainedinoranyomissionfromthisReportorinrespectofanyotherwrittenororalcommunicationtransmittedorotherwisemadeavailabletoprospectiveinvestorsbytheClient,itsagents,officersoremployees,andnorepresentationorwarrantyismadeinrespectofsuchstatements,opinionsorconclusions.本报告不构成双方签订合同的基础。本报告接收方应当依靠其自己的调查和双方所签协议中包含的条款。执行协议时，接受方应遵守协议中约定的限制条件。ThisReportshallnotconstitutethebasisofanycontractwhichmaybeconcludedfortheexchangeofnotes.Therecipientmustrelyonitsownenquiriesandonthetermsandconditionscontainedinanyagreement,whenandiffinallyexecuted,subjecttosuchlimitationsorrestrictionsasmaybespecifiedtherein.艾奕康在提供专业服务过程中以约定的时间和费用为基础，付出通常应有的努力。艾奕康的结论以提供服务时获得的信息为基础，代表了在约定的时间和费用的范围内所作的合理判断。AECOMhasdevotednormalprofessionaleffortscompatiblewiththetimeandbudgetavailableinperformingtheServices.AECOM'sfindingsrepresentitsreasonablejudgmentswithinthetimeandbudgetcontextofitscommissionandutilizingtheinformationavailabletoitatthetimeofperformingtheServices.艾奕康根据其获得的有限的信息提供建议；该等预测/建议会受制于多种艾奕康无法控制的因素，因此，艾奕康对该等预测/建议不作任何陈述或保证，并且对任何估算、预测和建议的准确性不承担责任。AECOMaremakingrecommendationsbaseduponlimitedinformationthathasbeenmadeavailabletothem;suchprojections/recommendationsaresubjecttomanyfactorsthatarebeyondthecontrolofAECOM;andAECOMthusmakenorepresentationsorwarrantieswithrespecttosuchprojections/recommendationsanddisclaimanyresponsibilityfortheaccuracyofanyestimates,projectionsandrecommendations.本报告仅依据[中信产业投资基金(香港)顾问有限公司]中规定的特定目的向中信产业投资基金提供。未经我方事先书面同意，本报告不得向[客户的名称/在与客户签订的协议中确定的文件接收人]之外的其他方披露，且其他方不得引用或依赖本报告。中信产业投资基金之外的任何人如果收到本报告的复印件，未经我方明确书面同意，不得依赖本报告，并且[客户的名称]不得为上述目的之外的其他目的依赖本报告。ThisreportispreparedforCITICPEandisgivenforitssolebenefitinrelationtoandpursuanttoCITICPEandmaynotbedisclosedto,quotedtoorrelieduponbyanypersonotherthanCITICPEwithoutourpriorwrittenconsent.Noperson(otherthanCITICPE)intowhosepossessionacopyofthisreportcomesmayrelyonthisreportwithoutourexpresswrittenconsentandCITICPEmaynotrelyonitforanypurposeotherthanasdescribedabove.中国海洋馆行业研究ChinaAquarium/OceanariumIndustryResearchStudy|Page02页报告内容STUDYCONTENTS1.国际与国内海洋馆市场的现状及摘要Introduction&OverviewoftheCommercialAquariumIndustryInternationallyA.海洋馆行业发展进程BriefAquariumIndustryTimelineB.国内水族馆简要回顾BriefOverviewofChina’sAquariumIndustryC.美国和国际市场行业趋势发展USA&InternationalAquariumMarket:EmergingIndustryTrends2.国际与国内的主要海洋馆市场供应International&DomesticSupplyofMajorAquariumsandMarineParksA.美国与国际主要水族馆和海洋主题公园市场供给MajorAquariumandMarineParkSupplyintheUSAandInternationallyB.美国与国际主要水族馆和海洋主题公园的特征CharacteristicsofUSAandInternationalMajorAquarium/OceanariumSupplyC.国内主要水族馆和海洋主题公园市场供给MajoraquariumandmarineparksupplyinChinaD.国内主要水族馆和海洋主题公园的特征CharacteristicsofChina’sMajorAquarium/OceanariumSupply3.国内的水族馆市场规模及增长趋势概览DomesticAquariumMarketSizeandGrowthOutlookA.全国水族馆的市场规模：游客人次及市场捕获率AquariumMarketSize:Nation-WideVisitationandPenetrationRatesB.主题娱乐行业增长的关键驱动因素KeyDriversofGrowthintheChineseAttractionIndustry4.行业基准及运营模式研究IndustryBenchmarksandOperationalParametersA.主要行业最佳实践KeyIndustryBestPracticesB.主要成功因素KeyIndustrySuccessFactorsC.主要行业进入壁垒BarrierstoEntryintheIndustryD.经营模式BusinessModelTypes:Public,Non-Profit,CommercialFor-Profit,etc.E.客流驱动因素AttendanceDriversF.收入参数RevenueSourcesG.成本参数CostParameters5.北京水族馆市场研究AquariumMarketAnalysisinBeijingA.北京可利用市场