密级：AA[此报告只对天泽·创世纪单位提供]文档编号：Jl/fxbg-001修改记录编号：001第1册/共1册“天泽·创世纪”前期策划案合肥天赐房地产营销代理公司二零零七年九月二十三日总页数83正文79附录0生效日期：2007年9月23日编制：审核：批准：目录第一章市场分析..................................................................................7一、宏观环境因素分析............................................................................71.1蚌埠市经济现状及发展趋向分析:.........................81.2蚌山区现状及发展趋向分析..............................9二、蚌埠市房地产市场分析..................................................................112.1蚌埠市房地产现状及趋向分析...........................112.2蚌埠市房地产市场供求分析.............................112.3蚌埠市房地产市场价格分析.............................142.4蚌埠市房地产市场空置简析.............................152.5各区房地产市场特点及趋势.............................15三、蚌埠市市民消费行为分析..............................................................183.1居民收入水平和消费结构分析...........................183.2蚌埠市民消费心理分析.................................19四、客户群分析......................................................................................204.1目标客户群...........................................204.2目标客户群的需求分析.................................21一、地理位置..........................................................................................24二、项目规模..........................................................................................26三、项目现状..........................................................................................27四、项目的资源整合..............................................................................284.1与城市规划前景的整合.................................284.2与区域发展最高住宅业态的整合.........................284.3与龙子湖旅游资源的整合...............................29五、项目SWOT分析............................................................................295.1、项目优势分析.......................................305.2、项目劣势分析.......................................315.3、项目机会分析.......................................315.4、项目威胁分析.......................................33一、概述：..............................................................................................35二、重点项目调查分析：......................................................................351、宝龙城市广场.........................................352、阿尔卡迪亚...........................................373、紫荆名流.............................................394、财富广场.............................................40三、重点项目统计比较..........................................................................42四、重点项目价格及销售情况比较分析..............................................43第四章、项目定位..................................................................................46一、项目市场定位..................................................................................461.1市场定位理念........................................461.2市场定位：.......................................46二、项目形象定位..................................................................................472.1形象主题定位：......................................472.2支持点：.............................................472.3项目案名建议、......................................48一、项目总体规划思路..........................................................................521.1、公园的概念.........................................521.2、建立具有蚌埠特色的公园旅游文化地产.................53二、建筑风格建议..................................................................................542.1、项目建筑设计具体建议...............................55三、环境设计建议..................................................................................603.1花的海洋.............................................603.2动态园林休闲区.......................................613.3音乐无限.............................................613.4艺术之都.............................................62四、设施配套建议..................................................................................624.1住宅项目的主要配套...................................624.2规划配套设施的原则建议：.............................624.3具体配套建议.........................................63五、物业管理建议..................................................................................645．1物业管理提前介入的工作..............................64六．住宅其他规划建议...............................