目录1项目总论.....................................................................................................................51.1项目基本情况.................................................................................................................51.2项目模式与合作方式.....................................................................................................51.3项目可行性分析的结论.................................................................................................52宏观环境调查.............................................................................................................62.1广州市经济发展水平.....................................................................................................62.1.1经济总量稳定增长..................................................................................................................62.1.2固定资产投资逐年提升..........................................................................................................72.1.3各行业健康发展，工业经济效益飞速增长..........................................................................72.2广州市商业地产环境.....................................................................................................82.2.1我国商业地产的发展趋势......................................................................................................82.2.22007年广州市商业发展情况..................................................................................................82.2.3广州市主要商业点的布局......................................................................................................92.2.4天河商业概况分析................................................................................................................102.3广州市人口环境分析...................................................................................................112.3.1人口规模................................................................................................................................112.3.2人口结构................................................................................................................................122.4广州市的人文环境.......................................................................................................123项目地段环境调查...................................................................................................133.1周边居民环境调查.......................................................................................................133.1.1人口规模................................................................................................................................133.1.2人口结构................................................................................................................................133.1.3人口购买力水平....................................................................................................................163.1.4周边人口消费倾向................................................................................................................163.2地段交通环境...............................................................................................................173.2.1地段交通道路性质................................................................................................................173.2.2地段交通辐射的区域............................................................................................................183.2.3地段车流状况........................................................................................................................193.2.4地段交通条件........................................................................................................................193.3地段商业环境调查.....................................................................................................203.3.1项目地段环境商业区类型....................................................................................................203.3.2地段环境商业区的发展规模................................................................................................213.3.3商业构成和业态组合情况.................................................................................