盛大华纳广场项目可行性研究报告盛大华纳广场项目盛大华纳广场项目盛大华纳广场项目可行性研究报告编写：王远征012005020817徐纳012005020824吕国伟012005020827保利房地产（集团）股份有限公司二〇〇八年六月1.............................................................................................................................................3.....................................................................................................................................9...............................................................................................................29...........................................................................................................34...........................................................................................................................40...........................................................................................................................42...................................................................................................45.......................................................................................................48...........................................................................................................................52...................................................................................................................................55...............................................................................................................................59盛大华纳广场项目可行性研究报告目录第一章总论.......................................................................................................................................................................................................................................................................................................................................................................................................................................333一、项目背景.....................................................................................................................................3..二、项目概况.....................................................................................................................................4..三、主要技术经济指标和研究结论...................................................................................................6第二章市场预测...............................................................................................................................................................................................................................................................................................................................................................................................................999一、市场现状调查...............................................................................................................................9二、产品供需预测............................................................................................................................18.三、价格预测....................................................................................................................................19.四、竞争力分析................................................................................................................................19.五、项目SWOT分析.......................................................................................................................23六、市场策略....................................................................................................................................25.第三章建设规模与项目方案.............................................................................................................................................................................................................................................................................................................................................292929一、建设规模方案选择........................................................................................................