目　　录地产企业项目招投标管理应用指南................................................1建设工程项目招标标底的编制与审定.................................................................................21.招标标底的组成及特点.............................................................................................................31.1招标标底文件的组成.......................................................................................................................31.2标底正文.............................................................................................................................................61.3建设工程招标标底的特点..................................................................................................................142.建设工程招标标底的编制........................................................................................................152.1建设工程招标标底的编制依据...........................................................................................................152.2建设工程招标标底的编制原则...........................................................................................................162.3建设工程招标标底的编制方法...........................................................................................................182.4标底编制方法的具体应用..................................................................................................................193.建设工程招标标底的审定........................................................................................................203.1建设工期招标标底审定的含义...........................................................................................................213.2建设工程标底的审定程序..................................................................................................................213.3建设工程标底的审定原则和内容.......................................................................................................22建设工程项目投标分析....................................................................................................241.建设工程投标策略分析...........................................................................................................251.1建设工程投标策略.............................................................................................................................251.2建设工程投标技巧.............................................................................................................................272.建设工程项目投标报价分析....................................................................................................292.1投标估价及其主要依据...................................................................................................................292.2投标报价的步骤................................................................................................................................302.3投标报价的审核................................................................................................................................353.项目作价技巧和报价决策........................................................................................................363.1作价技巧...........................................................................................................................................363.2报价决策...........................................................................................................................................384.投标者提交或填报主要文件的行文格式..................................................................................384.1投标书及其附件................................................................................................................................394.2投标保函...........................................................................................................................................404.3履约保证...........................................................................................................................................424.4动员预付款保函................................................................................................................................464.5投标授权书............................................