宁波梁祝文化产业园项目总体策划（一）相仿类产品目录..................................................................................................................................12（二）特定主题类..................................................................................................................................15第一章项目背景...........................................................................................................................1二、开发目的..................................................................................................................................................16一、项目性质.....................................................................................................................................................1三、开发思路..................................................................................................................................................17二、原有规划梳理.............................................................................................................................................1四、产品创新技术路线..................................................................................................................................17（一）梳理及参考方案.............................................................................................................................1（一）内虚外实、文化延伸、产品配套...............................................................................................17（二）结论和方向.....................................................................................................................................1（二）梁祝文化之体验、城市休闲之环境...........................................................................................17三、策划目标任务解读.....................................................................................................................................1第五章项目定位研究............................................................................................................................................19第二章总体策划概要..............................................................................................................................................2一、总体目标..................................................................................................................................................19一、资源特征与开发方向.................................................................................................................................2二、总体定位..................................................................................................................................................19（一）总体价值.........................................................................................................................................2三、形象定位..................................................................................................................................................19（二）旅游资源结构特征.........................................................................................................................2四、功能定位..................................................................................................................................................19（三）旅游资源等级评价.........................................................................................................................3五、目标定位..................................................................................................................................................20（四）产业园旅游资源开发方向评估.....................................................................................................3六、市场定位..................................................................................................................................................20二、市场分析.....................................................................................................................................................3第六章产品体系与功能分区........................................................................................................