广州大马站商业中心专案前期发展行销策划报告二零零六年二月目錄第一篇市场调研篇..................................................................................................................................3前言........................................................................................................................................................4第一章调研概述..................................................................................................................................6一、调研目的...................................................................................................................................6二、调研方式...................................................................................................................................6第二章宏观环境分析..........................................................................................................................7一、广州市总体城市研究...............................................................................................................7二、广州市经济发展状况.............................................................................................................10三、广州经济发展的特点.............................................................................................................11第三章广州房地产市场研究............................................................................................................15一、广州房地产开发现状及发展.................................................................................................15三、广州商业地产供应的特征.....................................................................................................16第四章广州主要商业、商务发展状况分析....................................................................................20一、广州主要商业区的分布及构成.............................................................................................20二、广州主要商务区的分布及构成.............................................................................................21三、北京路商圈分析.....................................................................................................................22第二篇项目定位篇................................................................................................................................33第一章项目概况................................................................................................................................34一、项目基本状况.........................................................................................................................34二、项目整体技术经济指标.........................................................................................................34三、项目相关规划资料.................................................................................................................34第二章项目区域环境分析................................................................................................................36一、商业项目与区域环境.............................................................................................................36二、区域分析.................................................................................................................................37三、千年商业繁华，演绎不落幕的时尚经典.............................................................................37第三章项目SWOT分析...................................................................................................................39一、Strengths——优势...................................................................................................................39二、Weaknesses——劣势...............................................................................................................40三、Opportunities——机会............................................................................................................40四、Threats——威胁......................................................................................................................41第四章项目发展思路........................................................................................................................42一、项目开发运营目标和取向.................................