中原地产渠道销售分享中原逐鹿：郭曹壹www.fdc01.comwww.fdc01.com房地产智库房地产智库?CopyrightCentalineGroup,2010Codeofthisreport|1目录：PART1渠道销售的优势PART2渠道销售的方法PART3渠道销售的管理PART4成功案例分享www.fdc01.comwww.fdc01.com房地产智库房地产智库?CopyrightCentalineGroup,2010Codeofthisreport|2PART1渠道销售的优势www.fdc01.comwww.fdc01.com房地产智库房地产智库?CopyrightCentalineGroup,2010Codeofthisreport|3有效帮助客户达成扩大了市场占有率www.fdc01.comwww.fdc01.com房地产智库房地产智库?CopyrightCentalineGroup,2010Codeofthisreport|4PART2渠道销售的方法www.fdc01.comwww.fdc01.com房地产智库房地产智库?CopyrightCentalineGroup,2010Codeofthisreport|5渠道种类分销：购房团网络炒作：微博小蜜蜂网络定投联动APP手机报短信电www.fdc01.comwww.fdc01.comCodeofthisreport|6房地产智库房地产智库?CopyrightCentalineGroup,2010话营销电话营销专业的客户追踪呼叫客户www.fdc01.comwww.fdc01.com房地产智库房地产智库?CopyrightCentalineGroup,2010Codeofthisreport|7电销坐席www.fdc01.comwww.fdc01.com房地产智库房地产智库?CopyrightCentalineGroup,2010Codeofthisreport|8渠道服务产业内人员推广行销中心DM单外展www.fdc01.comwww.fdc01.com房地产智库房地产智库?CopyrightCentalineGroup,2010Codeofthisreport|9PART3渠道销售的管理www.fdc01.comwww.fdc01.com房地产智库房地产智库?CopyrightCentalineGroup,2010Codeofthisreport|10了解客了解客户户需要什么样的地产项目？升值潜力户型结构如何突出优势提高客户兴趣度？购房政策未来规划投资回报怎样介绍项目才可以打动客户？投资回报未来规划物业管理怎样的地产项目符合客户的需求？户型结构户型结构生活配套生活配套物业管理升值潜力交通规划交通规划户型结构购房政策。www.fdc01.comwww.fdc01.com房地产智库房地产智库?CopyrightCentalineGroup,2010Codeofthisreport|11专业的话术把控?标准化话术脚本?如何介绍项目能够吸引并打动客户?关键词汇的运用给客户带来不同的感受?（eg：桃源镇or桃源大道怎么讲班车到海边or车程5分钟）?通过询问了解客户关注点怎么问?互动对话加强客户关注度?如何询问得到客户反馈延长对话时间?根据客户问话，迅速判断客户关注点?及时结合项目做出回答及相关记录怎么答?客户的问话如何回答才能引起客户兴趣www.fdc01.comwww.fdc01.com房地产智库房地产智库?CopyrightCentalineGroup,2010Codeofthisreport|12专业的行销团队www.fdc01.comwww.fdc01.com房地产智库房地产智库?CopyrightCentalineGroup,2010Codeofthisreport|13www.fdc01.comwww.fdc01.com房地产智库房地产智库?CopyrightCentalineGroup,2010Codeofthisreport|14PART4成功案例分析www.fdc01.comwww.fdc01.com房地产智库房地产智库?CopyrightCentalineGroup,2010Codeofthisreport|15同景国际城www.fdc01.comwww.fdc01.com房地产智库房地产智库?CopyrightCentalineGroup,2010Codeofthisreport|16重庆奥林匹克花园联动推广电销www.fdc01.comwww.fdc01.com房地产智库房地产智库?CopyrightCentalineGroup,2010Codeofthisreport|17长三角地区成功案例嘉兴中港城桐乡香港城开封精品数码广场www.fdc01.comwww.fdc01.com房地产智库房地产智库?CopyrightCentalineGroup,2010上海七浦国际服饰城Codeofthisreport|18THANKSFORYOURATTENTIONwww.fdc01.com房地产智库www.fdc01.com房地产智库?CopyrightCentalineGroup,2010Codeofthisreport|19