龙湖集团营销管理制度与工作流程房市金碟www.fdc01.com营销管理制度及工作流程目录总则................................................................................................................错误！未定义书签。第一章品牌推广..........................................................................................................................3一、品牌管理规范...................................................................................................................31.释义................................................................................................................................32.内容................................................................................................................................33.整体品牌推广工作责任人及其工作职责....................................................................44.备注................................................................................................................................5附录：龙湖集团整体品牌宣传资料审批表...................................................................6附录：项目整体品牌推广季度报告汇总表...................................................................7二、媒体关系管理...................................................................................................................81.释义................................................................................................................................82.媒体关系维护................................................................................................................83.新闻口径........................................................................................................................84.媒体集中招采平台........................................................................................................95.媒体监测........................................................................................................................9附录：媒体集中招采平台使用情况统计.....................................................................10三、危机管理.........................................................................................................................111.释义..............................................................................................................................112.危机预防......................................................................................................................113.危机处理......................................................................................................................114.危机的恢复与评价......................................................................................................13四、公司层面重大活动策划、组织办法.............................................................................141.释义..............................................................................................................................142.内容..............................................................................................................................143.具体活动策划及组织工作流程..................................................................................144.备注..............................................................................................................................15附录：活动组织流程.....................................................................................................16五、内刊管理制度及工作流程.............................................................................................171.释义..............................................................................................................................172.内容..............................................................................................................................173.工作流程......................................................................................................................18附录：内刊标准化工作流程.........................................................................................19附录：《龙湖集团》读者调查表...................................................................................21附录：《龙湖集团》约稿函..........................................