目录定位说明.............................................................2第一篇市场分析篇...................................................21.商圈分析................................................................................................................................................21.1项目所处商圈的确立.....................................................................................................................21.2东盟商务区商圈的发展模式和格局.............................................................................................41.3东盟商务区商圈形成时间判断.....................................................................................................51.4东盟商务区商圈发展趋势与特色.................................................................................................61.5东盟商务区商圈消费群体分析.....................................................................................................62.重点业种业态市场分析.......................................................................................................................8第二篇项目评估篇..................................................131.优势——STRENGTH.........................................................................................................................132.劣势——WEAKNESS........................................................................................................................143.机会——OPPORTUNITY..................................................................................................................154.威胁——THREAT...............................................................................................................................16第三篇项目定位篇..................................................181.项目发展定位......................................................................................................................................182.客群定位..............................................................................................................................................243.主题定位..............................................................................................................................................244.主力业种定位......................................................................................................................................255.主导业态定位......................................................................................................................................25第四篇项目规划篇..................................................251.规划流程..............................................................................................................................................252.业态规划的原则..................................................................................................................................263.主要业态配置原则..............................................................................................................................274.功能结构体系构建..............................................................................................................................285.业态规划..............................................................................................................................................286.动线规划和相关产品调整建议..........................................................................................................306.1外部人流引导构建.......................................................................................................................306.2内部平面设计...............................................................................................................................316.3垂直设计.......................................................................................................................................33第五篇收益分析....................................................35附件1：商用会议室收益分析...........................................36附件2：商用停车场收益分析...........................................38定位说明宏观和系统的统筹，准确和客观的调研，动态和静态的把控，从而形成清晰的市场分析与判断，精准把握市场脉搏，并能结合相关的市场分析与判断，明智与客观的评估项目自身条件与机会，是商业项目定位的必要前提。下面，我们