三亚海棠湾国际购物中心项目投资可行性分析报告客户：编写：国旅（北京）投资发展有限公司仲量联行中华人民共和国中华人民共和国北京东城区东直门外小街甲2号B座406北京市建国门外大街1号国贸大厦11层三亚海棠湾国际购物中心项目投资可行性分析报告目录表1三亚市宏观经济分析.................................................................................................................................31.1三亚概况...................................................................................................................................................31.2三亚社会消费品零售总额.......................................................................................................................91.3三亚城镇居民人均可支配收入...............................................................................................................91.4三亚游客花费构成分析.........................................................................................................................111.5三亚未来总体发展规划.........................................................................................................................121.6三亚旅游政策–国际旅游岛.................................................................................................................212三亚市旅游市场分析...............................................................................................................................232.1三亚接待的旅游总人数.........................................................................................................................232.2三亚旅游总收入.....................................................................................................................................242.3三亚接待的入境旅游人数.....................................................................................................................252.4三亚旅游外汇收入.................................................................................................................................252.5三亚主要外国客源市场按地理来源分布..............................................................................................262.6三亚市国内客源市场.............................................................................................................................282.7三亚市旅游市场季节性特征.................................................................................................................293项目场地分析................................................................................................................................................303.1区域分析.................................................................................................................................................303.2地块分析.................................................................................................................................................313.3SWOT分析................................................................................................................................................344、零售商业市场研究......................................................................................................................................344.1三亚商业发展历程.................................................................................................................................344.2三亚市现有主要商圈概况.....................................................................................................................354.2.1解放路商圈.........................................................................................................................................354.2.2大东海商圈.........................................................................................................................................384.2.3亚龙湾商圈.........................................................................................................................................414.3访谈零售商对三亚商业市场看法..........................................................................................................424.4可支撑的商业规模.................................................................................................................................445、免税商业研究................................................................................