[键入文字]房地产项目开盘流程中海地产营销策划中心[键入文字]目录一、关于开盘的理解...........................................................................................11.1定义......................................................................................................................................................11.2重要性..................................................................................................................................................11.3应遵循原则..........................................................................................................................................1二、开盘流程.....................................................................................................2三、开盘准备.....................................................................................................33.1开盘的三大基础条件..........................................................................................................................33.2三大基础条件的实现过程..................................................................................................................33.2.1政府销售许可文件的取得...........................................................................................................33.2.2良好的前期推广...........................................................................................................................33.2.3充分有效的客户储备..................................................................................................................5四、开盘决策的五大核心问题............................................................................64.1开盘目标..............................................................................................................................................64.1.1制定开盘目标需考虑的因素.......................................................................................................64.1.2制定开盘目标的方法...................................................................................................................74.2开盘范围..............................................................................................................................................74.2.1确定开盘推售范围的原则...........................................................................................................74.2.2确定开盘范围的方法...................................................................................................................84.2.3开盘加推计划...............................................................................................................................84.3开盘定价..............................................................................................................................................84.4开盘时间..............................................................................................................................................94.5开盘选房方式......................................................................................................................................9五、开盘的组织实施........................................................................................105.1开盘组织安排....................................................................................................................................105.1.1开盘组织流程.............................................................................................................................105.1.2人员分工及培训.........................................................................................................................115.1.3开盘空间组织.............................................................................................................................115.1.4销售流程中的关键点控制.........................................................................................................115.1.5开盘物料清单及落实................................................................................................................125.1.6开盘促销策略.............................................................................................................................125.1.7开盘信息发布..........