老城根商业街1ReportGVA衡信柏迪中国西安市南关正街88号长安国际座室A703电话:+862987651414传真:+862987651410Address商业策划报告AddressAddress报告老城根商业街项目整体策划定位及规划报告（终稿）gva.co.uk日20201111年年0311月月26gva.co.ukgvacurzon.comgva.co.uk西安老城根企业文化传播有限公司老城根商业街项目整体策划定位及规划报告目录1.序言.......................................................................................................................................41.1项目名称.......................................................................................................................41.2投资者...........................................................................................................................41.3投资者愿景....................................................................................................................41.4假设...............................................................................................................................51.5报告说明.......................................................................................................................61.6策划思路.......................................................................................................................71.7项目主要经济技术指标................................................................................................81.8项目简介.......................................................................................................................82.项目区域环境调查分析........................................................................................................92.1宏观发展及区域发展规划...........................................................................................102.1.1上位指导规划....................................................102.1.2区域发展分析....................................................112.2地产业相关政策研究..................................................................................................132.3项目立地环境特征......................................................................................................172.4交通组织及其他城市设施调研...................................................................................172.5消费支撑研究..............................................................................................................202.6恩格尔系数..................................................................................................................282.7商业中心指标..............................................................................................................293.项目商业环境调查分析......................................................................................................303.1消费者动向调研及分析..............................................................................................303.3投资者调查问卷统计分析...........................................................................................633.4深度访谈.....................................................................................................................773.5项目周边商业项目调研及分析...................................................................................843.6分析结论（项目立地商业开发可行性及发展方向）................................................944.老城根商业街项目市场环境分析报告.............................................................................964.1区域发展条件分析......................................................................................................964.2老城根大兴项目项目商业定位...................................................................................974.3商业定位的分析推断思路...........................................................................................994.4项目引入零售业态的可行性分析.............................................................................1004.5项目引入餐饮业态的可行性分析.............................................................................1014.6项目引入休闲、娱乐业态的可行性分析.................................................................1024.7业种业态组合的可行性分析.....................................................................................1044.8区域商业市场未来发展趋势预判及分析.................................................................1054.9重点个案针对分析...............................................