中实骏景·时尚广场商业规划及运营策划案致业地产·营销策划谨呈：南阳中实骏景房地产开发有限公司武汉致业房地产营销策划有限公司中国地质大学房地产工作室2008.91中实骏景·时尚广场商业规划及运营策划案致业地产·营销策划目录前言....................................................................4第一章项目背景..............................................................41.1项目基本情况.......................................................................................................................41.1.1项目主要规划指标....................................................................................................41.1.2项目工程进展情况....................................................................................................51.1.3项目发展历程............................................................................................................51.2项目区位研究.......................................................................................................................61.2.1区位现状与远景........................................................................................................61.2.2区位商业环境............................................................................................................61.2.3商业补充调查............................................................................................................71.3项目定位回顾.......................................................................................................................81.4项目综合评判.......................................................................................................................8第二章商业规划建议.........................................................102.1产品和市政同步原则.........................................................................................................102.2商业广场建议.....................................................................................................................102.3交通动线设计建议.............................................................................................................132.3.1人流动线建议..........................................................................................................142.3.2车行动线建议..........................................................................................................152.3.3广场与地下一层出入口布置建议..........................................................................162.4业态规划布局建议.............................................................................................................172.4.1业态规划原则..........................................................................................................172.4.2商业功能板块规划..................................................................................................172.4.3分层商业布局..........................................................................................................182.4.4商业功能板块规划建议..........................................................................................182.5商铺分割建议.....................................................................................................................282.5.1商铺分割法则..........................................................................................................282.5.2主力商铺的确定......................................................................................................292.6设施设备配套建议.............................................................................................................292.6.1垂直交通系统——电梯布局规划建议..................................................................292.6.2走道设计建议..........................................................................................................302.6.3新风系统..................................................................................................................30第三章招商策略............................................................313.1基本策略.............................................................................................................................313.2招商对象及目标商户分析.................................................................................................323.3租金价格体系制定.................................