新亚洲电子商城二次启动营销实施方案（档案XJY0339）目录招商政策篇.........................................................................................................................31招商政策建议.........................................................................................................31.1招商政策建议依据....................................................................................................31.1.1项目定位策略.........................................................................................................31.1.2内部认购商户数据................................................................................................48月3日开盘至今招商操作数据....................................................................................51.1.3项目的全面峻工积蓄了起动的能量....................................................................51.1.4半年招商后对市场及商户的结论分析................................................................51.2招商政策.....................................................................................................................61.2.1招商政策建议原则....................................................................................................61.2.2招商政策建议.............................................................................................................62招商建议的利弊分析....................................................................................................112.1有利因素.....................................................................................................................112.2不利因素.....................................................................................................................11营销策略篇.........................................................................................................................121.招商控制策略.................................................................................................................122.二次启动招商工作的安排............................................................................................133.二次启动招商前期准备工作........................................................................................154.二次启动招商框图.........................................................................................................16准备工作篇.........................................................................................................................171招商队伍再培训.............................................................................................................171.1培训的目的.................................................................................................................171.2招商人员培训内容....................................................................................................181.2.1室内培训内容.............................................................................................................181.2.2室外培训.....................................................................................................................211.2.3服务理念培训.............................................................................................................211.3招商员考核.................................................................................................................222招商处装修改造及现场气氛营造................................................................................22招商管理篇.........................................................................................................................231.工作计划表(见附件九)............................................................................................232.招商流程.........................................................................................................................23................................................................................................25....................................................................................25................................................................................................253.财务文件流程.....................................................................................