鹏翔房地产青岛项目市场调研报告上海鹏翔房地产营销策划有限公司青岛分公司2013-1-24目录第一章宏观市场分析......................................................................................................................11．青岛市及区域宏观经济环境评析........................................................................................21.1青岛行政区划及概况...................................................................................................21.2青岛市及重点区域国民经济总体水平.......................................................................21.3产业状况.......................................................................................................................41.4居民家庭收入及消费分析...........................................................................................62．青岛房地产发展现状与趋势................................................................................................82.1青岛市房地产开发投资分析.......................................................................................82.2青岛市及主城各区房地产开发施竣工分析...............................................................82.3青岛市房地产开发交易情况分析...............................................................................93．城市规划..............................................................................................................................103.1青岛城市总体规划状况.............................................................................................103.2青岛市产业布局规划.................................................................................................123.3即墨市区域发展规划.................................................................................................133.4青岛新东部发展规划.................................................................................................15第二章中观市场分析....................................................................................................................221．区域市场现状及其趋势判断..............................................................................................221.1即墨人民生活状况.....................................................................................................221.2即墨及周边的工农业发展状况.................................................................................221.3即墨及周边的经济特点，主导产业.........................................................................222．即墨及周边房地产市场发展状况......................................................................................242.1项目所在地的居民住宅形态及比重.........................................................................242.2短中期政府在项目所在地及项目地块周边的市政规划..........................................242.3即墨及周边的房地产发展历程及现状.....................................................................242.4即墨及周边的房地产现有市场供应量.....................................................................262.5即墨及周边的房地产潜在市场供应量.....................................................................262.6即墨及周边商品住宅价格走势分析.........................................................................262.7商品住宅客户构成及购买心态分析.........................................错误！未定义书签。3．消费者研究..........................................................................................................................263.1即墨及周边商品住宅客户详细分析.........................................................................263.2即墨及周边商品住宅客户购买行为分析.................................错误！未定义书签。第三章项目自身研究....................................................................................................................271．宗地位置..............................................................................................................................271.1项目宏观区位.............................................................................................................271.2项目中观区位.............................................................................................................301.3项目微观区位.............................................................................................................312．宗地现状..............................................................................................................................322.1四至范围.........................