鹏达·龙岗深惠路地块策划方案鹏达·龙岗深惠路地块策划方案策划方案深圳市尺度市场策略顾问有限公司鹏达·龙岗深惠路地块策划方案目录前言..............................................................................................................................................................................4第一部分基本研判............................................................................................................................................................51.地块认识...................................................................................................................................................................52.地块综合比较...........................................................................................................................................................73.观点阐述...................................................................................................................................................................7第二部分项目诊断............................................................................................................................................................91.项目SWOT分析......................................................................................................................................................92.问题的提出.............................................................................................................................................................11第三部分把握市场..........................................................................................................................................................131.2004年的市场形势................................................................................................................................................132.项目周边物业概况.................................................................................................................................................143.结论和建议.............................................................................................................................................................18第四部分项目定位..........................................................................................................................................................181.项目物业定位.........................................................................................................................................................192.目标客户群初步定位.............................................................................................................................................203.项目形象定位.........................................................................................................................................................21第五部分项目规划设计建议..........................................................................................................................................231.总体思路.................................................................................................................................................................232.布局规划设计建议.................................................................................................................................................243.各类物业面积配比初步建议.................................................................................................................................274.非销售部门设施规划建议.....................................................................................................................................282鹏达·龙岗深惠路地块策划方案5.景观环境规划建议.................................................................................................................................................296.结构规划设计建议.................................................................................................................................................30第六部分整合营销推广策略..........................................................................................................................................311.营销总体思路..................................................