[键入文字]目录页码目录..........................................................................................................................................1第一部分：项目概览..............................................................................................................4第二部分：宏观市场环境分析..............................................................................................72.1商业市场环境................................................................................................................72.1.1广州商业格局分布.................................................................................................72.1.2广州商业地产供求概况.........................................................................................92.2汽车配件市场环境......................................................................................................102.2.1中国汽车及其售后市场持续迅猛发展...............................................................102.2.2广州汽配市场状况...............................................................................................142.3广州酒店市场环境......................................................................................................152.3.1广州及周边城市的酒店供应量...........................................................................152.3.2酒店格局发展趋势...............................................................................................16第三部分：区域市场环境分析............................................................................................183.1汽车配件市场..............................................................................................................183.2区域酒店市场环境......................................................................................................21第四部分：项目分析............................................................................................................224.1项目周边概况..............................................................................................................224.1.1项目周围的自然环境...........................................................................................224.1.2项目周围的交通条件...........................................................................................224.1.3项目周边的配套设施...........................................................................................224.2项目SWOT分析.........................................................................................................224.2.1项目优势分析.......................................................................................................234.2.2项目劣势分析.......................................................................................................23[键入文字][键入文字]4.2.3项目机会分析.......................................................................................................234.2.4项目威胁分析.......................................................................................................244.3项目战略分析..............................................................................................................244.4项目竞争力综述..........................................................................................................27第五部分：项目定位............................................................................................................295.1市场定位思路..............................................................................................................295.2市场定位......................................................................................................................295.2.1项目的地段资源分析...........................................................................................295.2.2竞争对手定位分析，寻求市场空间...................................................................305.2.3项目的规模分析...................................................................................................305.3项目目标客户群定位..................................................................................................315.3.1专业市场客户.......................................................................................................315.3.2商业区客户.