向应镇商业购物广场可行性研究报告二O一O年九月目录第一章：市场分析.................................................................................................................................................................................4一、金州向应街道概述.........................................................................................................................................................................41.区域环境..........................................................................................................................................................................................4.2.宏观经济..........................................................................................................................................................................................4.3.消费状况..........................................................................................................................................................................................54.发展规划..........................................................................................................................................................................................6二、区域市场分析.................................................................................................................................................................................91.商圈分析............................................................................................................................................................................................92.消费空间结构分析............................................................................................................................................................................93.业态竞争分析...................................................................................................................................................................................10第二章：项目可行性研究....................................................................................................................................................................15一、项目区位概述................................................................................................................................................................................15二、项目交通状况..................................................................................................................................................................................15三、项目SWOT分析...........................................................................................................................................................................16第三章：商业规划................................................................................................................................................................................17一、商业属性........................................................................................................................................................................................17二、商业规划原则................................................................................................................................................................................18三、经营管理计划..................................................................................................................................................................................21第四章：商业开发................................................................................................................................................................................22一、开发定位与构想研拟....................................................................................................................................................................221、发展潜力和限制..............................................................................................................................................................................222、开发策略建议........................................