内蒙古鄂尔多斯华美房地产公司太阳城项目产品策划报告目录1、市场研究总结.......................................................................................................................................41.1商业市场发展历程及现状................................................................................................................41.2娱乐业市场发展历程及现状..........................................................................................................101.3写字楼市场发展历程及现状..........................................................................................................162、太阳城项目定位剖析.........................................................................................................................192.1市场定位与产品的关联性..............................................................................................................192.2概念定位与产品的关联性..............................................................................................................202.3功能定位与产品的关联性..............................................................................................................212.4客户定位与产品的关联性..............................................................................................................222.5项目SWOT分析与产品的关联性.................................................................................................233、产品总体规划.....................................................................................................................................253.1总体规划设计指导原则..................................................................................................................253.2项目总体规划及平面布置..............................................................................................................253.3经济技术指标..................................................................................................................................283.4项目外部交通规划建议..................................................................................................................284、购物中心规划建议.............................................................................................................................324.1产品规划说明..................................................................................................................................324.2平面布局及功能设定......................................................................................................................334.3内部空间交通规划建议..................................................................................................................374.4建筑规划建议..................................................................................................................................405、餐饮、展示部分产品规划建议.........................................................................................................435.1产品规划说明..................................................................................................................................435.2平面布局及功能设定......................................................................................................................445.3内部空间形态设计..........................................................................................................................455.4建筑规划建议..................................................................................................................................466、俱乐部产品规划建议.........................................................................................................................486.1产品规划说明..................................................................................................................................486.2平面布局及功能设定......................................................................................................................496.3内部空间形态设计..........................................................................................................................566.4建筑规划建议..................................................................................................................................5