商业地产开发操作流程(2011版)目录一、调研总纲...........................................................................................................................61.调研目的..........................................................................................................................62调研方法..........................................................................................................................63调研重点：......................................................................................................................64调研时间：......................................................................................................................6二、调研内容...........................................................................................................................61目标城市商业整体环境调研..........................................................................................62目标城市商业地产环境调研..........................................................................................73项目用地情况分析..........................................................................................................74消费来源及辐射力调研..................................................................................................75竞争对手情况调研..........................................................................................................76城市政策法律环境调研（附表十五）..........................................................................87调研的初步结论..............................................................................................................88各城市之间数据对比分析（附表十六、十七）.........................................................8第二部分、选址....................................8一、选址的意义：...................................................................................................................8二、商业地产选址的标准：...................................................................................................9第三部分、商业地产项目规划方案...................10一、商业规划.........................................................................................................................101.商业规划依据................................................................................................................102.业态、功能及面积配比规划........................................................................................113.主力店组合及面积规划................................................................................................134.商场平面布局规划........................................................................................................15二、建设规划.........................................................................................................................211.商家的要求....................................................................................................................212.商场的外观设计............................................................................................................233.商场内部空间设计........................................................................................................244.主要配套设施功能规划................................................................................................27第四部分、工程建设程序...........................31一、内部立项研讨.................................................................................................................31二、项目前期筹备程序.........................................................................................................31三、项目建设实施程序：.....................................................................................................35五、项目竣工验收程序.........................................................................................................47六.开发过程中具体外联........................................................................................................49第五部分、销售预热...............................60I准备期.........................................60一、强势进驻闪亮登场.......................................................................................................60二、项目包装........................................