目录市场篇1．宏观市场态势分析..............................................41.1简述大北京及环渤海经济圈对区域发展的影响...............................................................41.2城市概况...............................................................................................................................61.2.1城市历史....................................................................................................................61.2.2县区规模及人口情况................................................................................................61.2.3县城分区....................................................................................................................61.2.4交通区位....................................................................................................................61.2.5旅游资源....................................................................................................................81.2.6宏观经济分析..........................................................................................................121.3小结.....................................................................................................................................132．*县房地产市场整体发展.......................................142.1*县房地产市场成交情况....................................................................................................142.1.1*县房地产近两年成交情况.....................................................................................142.1.2近期*县商品房及二手房成交情况分析................................................................142.1.3*县近期土地成交情况.............................................................................................162.2*县现有房地产项目分析..................................................................................................162.2.1各项目分析..............................................................................................................162.2.2个案深度研究..........................................................................................................192.2.3*县房地产市场的主要特点.....................................................................................232.3客户群分析.........................................................................................................................232.3.1第一类客户：养老型..............................................................................................232.3.2第二类客户：休闲度假型......................................................................................242.3.3第三类客户：投资型..............................................................................................242.3.4第四类客户：体现身份型......................................................................................253．总结..........................................................251.市场定位......................................................261.1SWOT分析.........................................................................................................................261.1.1优势（S）................................................................................................................261.1.2劣势(W)....................................................................................................................271.1.3机会(O)....................................................................................................................281.1.4威胁（T）................................................................................................................291.2目标客户描摹.....................................................................................................................301.2.1总体潜在客户分类..................................................................................................301.2.2共性及差异性分析..................................................................................................311.3项目定位.............................................................................................................................321.4主题定位...............................................................................................