利京置地清河商业中心项目市场研究报告（二〇〇八年二月）北京东方赛睿投资顾问有限公司目录1.0北京市经济发展及商业发展现状及趋势......................................................................11.1北京市宏观经济分析............................................................................................................................11.2北京市商业发展状况及分析................................................................................................................81.3零售商业现状及发展趋势..................................................................................................................111.4专业批发商业现状及发展趋势.........................................................................................................131.5北京市商业地产发展状况及分析.....................................................................................................141.6小结......................................................................................................................................................182.0区域城市结构研究........................................................................................................202.1本区域在城市中的地位......................................................................................................................202.2本区域未来城市规划..........................................................................................................................212.3本地块研究分析..................................................................................................................................262.4小结......................................................................................................................................................303.0区域经济结构研究........................................................................................................313.1产业结构..............................................................................................................................................313.2投资结构..............................................................................................................................................323.3社会消费品零售额..............................................................................................................................323.4居民人均可支配收入..........................................................................................................................343.5居民人均消费支出..............................................................................................................................354.0商圈范围定义.................................................................................................................384.1界定商圈..............................................................................................................................................384.2商圈划分..............................................................................................................................................395.0区域人口结构研究........................................................................................................405.1北京市及海淀区人口发展状况.........................................................................................................405.2商圈内固定人口总量..........................................................................................................................405.3商圈内固定人口特征分析..................................................................................................................425.4商圈内日均流动人口数量、日均车流数量.....................................................................................465.5小结......................................................................................................................................................506.0区域商业研究................................................................................................................526.1项目辐射区大中型商业物业调查.....................................................................................................526.2核心商圈中小型商业物业调查.................................................................................................