月星环球商业中心2012年营销总结及2013年营销总纲2013.02目录Contents第一章〉2012年营销工作回顾第二章〉区域市场、竞品分析第三章〉2013年货量盘点及销售目标第四章〉2013年推广策略第五章〉2013年推售策略Ⅰ2012年营销工作回顾2012年营销回顾——销售数据汇总20111226-20121221销售签约　楼号　套数面积金额套数面积金额1#585770.8130131338575640.55333026262#17119358.9511000613216717488.341062510943#353589.7320386416353558.720767274年度累计（2011年125#828577.7749370835818450.2949582918月26日起6#373747.6423925858343601.4820381025计）s2-11214599.1926725293000s2-2291210.317269045000总计53346854.426781491737438739.36230284937截止2012年，已完成销售金额267814917元，签约金额230284937元2012年营销回顾——剩余货量盘点1号楼东单元1号楼西单元　01室　02室　03室　04室　01室　02室　03室　04室楼层面积楼层面积楼层面积楼层面积楼层面积1#楼层面积楼层面积楼层面积楼2401　2402158.432403158.432404　1701114.231702158.431703158.431704114.652301189.28230285.7230385.72304189.051601114.23160285.7160385.71604114.652201114.34220285.7220385.72204114.231501114.23150285.7150385.71504114.652101114.34210286.4210386.42104114.232001114.34200286.4200386.42004114.231401114.23140286.4140386.41404114.651901114.34190286.4190386.41904114.231301114.23130286.4130386.41304114.651801115.01180286.4180386.41804114.231201114.23120286.4120386.41204114.651701114.65170286.4170386.41704114.231101114.23110286.4110386.41104114.651601114.65160286.4160386.41604114.231001114.23100286.4100386.41004114.651501114.65150286.4150386.41504114.231401114.65140286.4140386.41404114.23901114.2390286.490386.4904114.651301114.65130286.4130386.41304114.23801114.2380286.480386.4804114.651201114.65120286.4120386.41204114.23701114.2370286.470386.4704114.651101114.65110286.4110386.41104114.23601114.2360286.460386.4604114.651001114.65100286.4100386.41004114.23501114.2350286.450386.4504114.65901114.6590286.490386.4904114.23801114.6580286.480386.4804114.23401114.2340286.440386.4404114.65701114.6570286.470386.4704114.23301114.2330286.430386.4304114.65601114.6560286.460386.4604114.23201114.2320286.420386.4204　501114.6550286.450386.4504114.23101　102　103　104　401114.6540286.440386.4404114.23301114.6530286.430386.4304114.231号楼目前仅剩以及158.43平米复式房源3套201　20286.420386.4204114.23101　10286.410386.4104114.23可售未售2012年营销回顾——剩余货量盘点2号楼东单元2号楼西单元室号面积室号面积室号面积室号面积室号面积室号面积3401140.53340289.6340397.76340197.76340289.63403140.533301140.53330289.6330397.76330197.76330289.63303140.533201140.53320289.6320398.75320198.75320289.63203140.533101140.53310289.6310397.76310197.76310289.63103140.533001140.53300289.6300398.75300198.75300289.63003140.532901140.53290289.6290398.75290198.75290289.62903140.53两房：仅剩5套，2801140.53280289.6280398.75280198.75280289.62803140.53其中1套样板房和42701140.53270289.6270398.75270198.75270289.62703140.532601140.53260289.6260398.75260198.75260289.62603140.53套保留房源2501140.53250289.6250398.75250198.75250289.62503140.53三房：剩余27套。2401140.53240289.6240398.75240198.75240289.62403140.532301140.53230289.6230398.75230198.75230289.62303140.532201140.53220289.6220398.75220198.75220289.62203140.532101140.53210289.6210398.75210198.75210289.62103140.532001140.53200289.6200398.75200198.75200289.62003140.531901140.53190289.6190398.75190198.75190289.61903140.531801140.53180289.6180398.75180198.75180289.61803140.531701140.53170289.6170398.75170198.75170289.61703140.531601140.53160289.6160398.75160198.75160289.61603140.531501140.53150289.6150398.75150198.75150289.61503140.531401140.53140289.6140398.75140198.75140289.61403140.531301140.53130289.6130398.75130198.75130289.61303140.531201140.53120289.6120398.75120198.75120289.61203140.531101140.53110289.6110398.75110198.75110289.61103140.531001140.53100289.6100398.75100198.75100289.61003140.53901140.5390289.690398.7590198.7590289.6903140.53801140.5380289.680398.7580198.7580289.6803140.53701140.5370289.670398.7570198.7570289.6703140.53601140.5360289.660398.7560198.7560289.6603140.53501140.5350289.650398.7550198.7550289.6503140.53401140.5340289.640398.7540198.7540289.6403140.53301140.5330289.630398.7530198.7530289.6303140.53可售201140.5320289.620398.7520198.7520289.6203140.53101140.5310289.610398.7510198.7510289.6103140.53未售2012年营销回顾——剩余货量盘点3号楼　01室　02室　03室　04室楼层面积　面积　面积　面积1601124.111602154.741603156.471604　1501124.11150285.39150386.81150480.48