PPRROOPPOOSSAALL报告REPORT受委托2006年6月16日上海服务式公寓市场研究报告初稿目录PROPOSAL.............................................................................................................................................1PROPOSAL.............................................................................................................................................1报告REPORT..........................................................................................................................................1目录........................................................................................................................................................................11.0简介...................................................................................................................................................................12.0上海经济、人口现状及政策概述...................................................................................................................21.1简介21.2宏观经济.......................................................................................................................41.3房地产市场概述..............................................................................................................71.4市场环境.......................................................................................................................81.5基础设施建设...............................................................................................................101.6主要开发项目...............................................................................................................141.7旅游业概述..................................................................................................................183.0国际标准服务公寓市场.................................................................................................................................201.8服务公寓定义...............................................................................................................201.9服务公寓市场概览........................................................................................................211.10供应情况...................................................................................................................241.10.1历史供应情况..........................................................................................................243.3.1.2户型及结构分析...............................................................................................251.10.2未来供应情况..........................................................................................................311.10.3案例......................................................................................................................321.11需求.........................................................................................................................401.11.1外籍人士概览..........................................................................................................401.11.2需求分析................................................................................................................421.12表现趋势...................................................................................................................471.12.1入住率...................................................................................................................471.12.2租金......................................................................................................................481.12.3总运营利润和收益率................................................................................................491.13人力成本...................................................................................................................501.14营运成本...................................................................................................................524.0五星级酒店和高级公寓之间的竞争.............................................................................................................561.15五星级酒店.....................................