香港联邦国际酒店管理有限公司FederalInternational目录1前言___________________________________________________________41.1说明__________________________________________________________________41.2报告编制原则__________________________________________________________41.3市场调查方法说明______________________________________________________52项目投资环境分析_______________________________________________72.1中国休闲度假市场______________________________________________________72.2广东经济和旅游业发展概况______________________________________________72.3区域经济发展概况______________________________________________________82.4区域旅游业___________________________________________________________102.5经济环境对项目投资的影响_____________________________________________123项目地块条件__________________________________________________133.1地理位置_____________________________________________________________133.2霞涌镇概况___________________________________________________________133.3地块条件_____________________________________________________________143.4地块优劣势分析_______________________________________________________163.5市场需求临近度_______________________________________________________174酒店市场的调查和分析__________________________________________184.1大亚湾酒店业概况_____________________________________________________184.2区域商务酒店的调查和分析_____________________________________________194.3区域旅游度假酒店的调查和分析_________________________________________214.4区域可比酒店的调查和分析_____________________________________________224.5项目区域在建酒店状况_________________________________________________274.6项目区域高星级酒店经营状况小结_______________________________________275酒店的开发战略________________________________________________295.1项目背景对酒店定位的影响_____________________________________________295.2其他业态对酒店项目的影响_____________________________________________305.3酒店开发模式_________________________________________________________325.4酒店管理模式定位_____________________________________________________336项目定位______________________________________________________356.1定位依据_____________________________________________________________356.2酒店总体定位_________________________________________________________356.3主题文化定位_________________________________________________________386.4客房功能定位_________________________________________________________396.5中餐功能定位_________________________________________________________416.6会议功能定位_________________________________________________________42深圳市创德投资有限公司大亚湾酒店项目『酒店市场分析策划设计指导』第1页共117页香港联邦国际酒店管理有限公司FederalInternational6.7休闲娱乐功能定位_____________________________________________________436.8其他功能_____________________________________________________________446.9项目经营策略定位_____________________________________________________447酒店建筑功能规划和布局建议____________________________________477.1酒店总平面布局建议___________________________________________________477.2酒店立面功能布局建议_________________________________________________497.3酒店地下一层功能规划_________________________________________________507.4酒店地下二层功能规划_________________________________________________517.5一层功能规划_________________________________________________________527.6二层功能规划_________________________________________________________537.7三层功能规划_________________________________________________________547.8四层功能规划_________________________________________________________557.9五—十八层功能规划___________________________________________________567.10电梯及客用楼梯位置区域建议_________________________________________577.11户外功能规划_______________________________________________________577.12员工宿舍规划_______________________________________________________578酒店功能面积分配______________________________________________588.1酒店大堂区域功能面积分配_____________________________________________588.2客房功能面积分配_____________________________________________________588.3中餐功能面积分配_____________________________________________________598.4宴会会议功能面积分配_________________________________________________608.5咖啡厅及大堂吧功能面积分配___________________________________________618.6SPA和足浴功能面积分配________________________________________________618.7棋牌茶艺功能面积分配_________________________________________________618.8泳池功能面积分配_____________________________________________________628.9后勤及办公功