目录第1章项目分析..............................................................................................................................................................................................2第1节项目所在片区概况........................................................................................................................................................................................................3第2节南昌写字楼概况..........................................................................................................................................................................................................18第3节项目分析......................................................................................................................................................................................................................33第4节综述..............................................................................................................................................................................................................................42第2章物业定位............................................................................................................................................................................................45第1节物业定位说明..............................................................................................................................................................................................................46第2节项目整体定位..............................................................................................................................................................................................................49第3节市场形象定位..............................................................................................................................................................................................................56第4节产品功能定位..............................................................................................................................................................................................................58第5节产品分层功能定位......................................................................................................................................................................................................60第6节项目案名建议..............................................................................................................................................................................................................60第7节目标客户群体定位......................................................................................................................................................................................................62第3章价格定位............................................................................................................................................................................................68第1节价格定位说明..............................................................................................................................................................................................................68第2节价格评定参考..............................................................................................................................................................................................................76第4章概念包装推广....................................................................................................................................................................................80第5章项目营销............................................................................................................................................................................................92第6章项目初步VI设计..........................................................................................................................................................................112第1节基础logo......