大新圣泉谷养生旅游度假区项目可行性研究报告广西林景旅游投资管理有限公司2011年12月目录大新圣泉谷养生旅游度假区........................................................................................1项目可行性研究报告....................................................................................................1第一章总论..................................................................................................................41.1项目概况........................................................................................41.1.1项目地址...............................................................................41.1.2项目定位...............................................................................51.1.3主要经济技术指标...............................................................51.1.4业主单位...............................................................................51.1.5编制依据...............................................................................51.2项目背景及必要性........................................................................61.2.1项目背景...............................................................................61.2.2项目必要性...........................................................................7第二章项目建设条件..................................................................................................82.1地理交通及区位............................................................................82.2自然条件........................................................................................92.3政策支持......................................................................................10第三章旅游资源开发条件与分析..........................................................................113.1旅游资源分类调查.......................................................................113.2旅游资源评价..............................................................................133.3旅游资源开发条件评价..............................................................143.4存在问题......................................................................................153.5旅游资源开发思路......................................................................17第四章客源市场分析..............................................................................................174.1国内旅游消费趋势......................................................................174.2广西旅游市场发展态势............................................................194.3崇左市旅游市场分析..................................................................214.2景区旅客规模预测....................................................................244.3目标客源市场分析......................................................................25第五章项目定位及总体布局....................................................................................275.1项目定位......................................................................................275.1.1形象定位.............................................................................275.1.2功能定位.............................................................................275.1.3目标群体定位.....................................................................275.2项目总体布局..............................................................................285.2.1布局要求.............................................................................285.2.2总体布局.............................................................................285.2.3分区结构.............................................................................29第六章环境保护........................................................................................................316.1环境保护原则..............................................................................316.2生态环境保护..............................................................................316.2.1大气环境保护措施.............................................................316.2.2景观资源保护措施.............................................................326.2.3垃圾处理措施.....................................................................326.3节能、消防与安全卫生..............................................................336.3.1节能............