目录第一章总论....................................................................3一、项目概况.....................................................................................................................3二、项目业主简介.............................................................................................................43、报告编制依据.............................................................................................................74、项目主要技术经济指标............................................................................................95、可行性研究报告的编制范围....................................................................................106、研究结论和建议.........................................................................................................10第二章市场需求分析............................................10一、重庆市房地产市场分析............................................................................................10（一）、投资环境分析............................................................................................101.1经济运行.............................................................................................................101.2房地产政策.........................................................................................................121.3城市规划.............................................................................................................19（二）、土地市场分析....................................................................................................222.1土地成交量急剧萎缩........................................................................................222.2土地成交价格略涨............................................................................................232.3主城西区土地交易活跃....................................................................................242.4大宗地块成交减少，小面积土地交易活跃....................................................26（三）、商品房批准预售分析........................................................................................26（四）、商品房实际供应分析........................................................................................274.1新增供应体量减少............................................................................................274.2普通商品住宅为供应主体................................................................................284.3供应产品面积减小........................................................................................304.4南区、西区供应量增加....................................................................................30（五）、商品房成交分析................................................................................................325.1成交量减少.........................................................................................................335.2成交价格回落....................................................................................................355.3区域价差拉大................................................................................................365.4小户型为成交主体............................................................................................38（六）、未来楼市展望....................................................................................................382、长寿区房地产市场分析............................................................................................39（一）、长寿区宏观经济环境分析........................................................................41（二）、长寿区房地产开发环境分析....................................................................55（三）、长寿区房地产市场前景预期....................................................................63三、区域（桃花新城）房地产市场分析........................................................................65重庆光宇建设开发有限公司1（一）、区域规划....................................................................................................65（二）、区域竞争市场分析....................................................................................67（三）、区域需求市场分析....................................................................................69第三章项目定位分析..........................................74一、项目建设背景分析............................