远洋一方一期项目经营计划版本编号：20080724-远洋一方一期项目经营计划-1.3F（经管会后调整版）远洋一方一期（北京）项目经营计划本部主管高管：赵泽辉项目主责领导：王福顺2008年7月29日1远洋一方一期项目经营计划目录1.项目概况........................................................41.1项目决策依据..................................................................................................41.2项目区位.........................................................................................................41.3项目总平面图.................................................................................................51.4项目主要规划条件.........................................................................................51.5项目资源状况..................................................................................................61.6股权安排..........................................................................................................62.项目战略性安排..................................................72.1项目特点.........................................................................................................72.2战略定位.........................................................................................................72.3项目资源销售与持有意见.............................................................................72.4公司期望回报.................................................................................................72.5公司资源投入与专业支持.............................................................................82.6主要工作安排.................................................................................................82.7风险提示.........................................................................................................82.8项目计划管理职责分工.................................................................................83.项目定位........................................................93.1市场定位.........................................................................................................93.2客户定位.........................................................................................................93.3产品定位.........................................................................................................93.4商业定位.......................................................................................................113.5市场部职责分工...........................................................................................134.项目前期计划...................................................144.1前期节点计划...............................................................................................144.2节点责任人...................................................................................................145项目设计计划...................................................165.1产品配置.......................................................................................................165.2设计工作计划...............................................................................................175.3设计费用.......................................................................................................185.4项目后续设计管理要求...............................................................................185.5规划设计职责分工.......................................................................................196.项目建设计划...................................................206.1项目建设计划...............................................................................................206.2项目建设职责分工.......................................................................................207.项目营销计划...................................................257.1项目卖点.......................................................................................................257.2营销策略.......................................................................................................257.3推广策略.......................................................................................................267.4定价策略.......................................................................................................267.5营销节点.....................