中奥国际大厦项目运营推广策划报告北京*****咨询顾问有限公司2006年1月中奥国际大厦运营推广策划报告目录顾问声明............................................................................................................IV报告摘要.............................................................................................................V第一章项目概述.............................................................................................11.1基本状况...............................................................................................................................11.1.1项目现状..............................................................................................................11.1.2位置交通描述......................................................................................................11.2项目相关指标..................................................................................................................2第二章写字楼市场调研及分析.......................................................................52.1北京甲级写字楼现状及分析..........................................................................................52.1.1总体供应分析......................................................................................................52.1.2销售价格分析......................................................................................................72.1.3租金和空置率分析..............................................................................................82.1.4市场表现分析......................................................................................................92.1.5北京甲级写字楼情况总结及预测....................................................................102.2亚运村写字楼市场现状及分析..........................................................................................112.2.1区域写字楼供应情况........................................................................................112.2.2区域写字楼需求情况........................................................................................152.2.3区域写字楼价格情况........................................................................................172.2.4区域写字楼客群全分析....................................................................................192.3亚运村写字楼与传统商务圈的对比分析....................................................................262.3.1各区域形成历史与未来规划............................................................................262.3.2各区域写字楼供应特点....................................................................................292.3.3各区域对比总结................................................................................................30第三章亚奥核心商圈的形成及发展趋势.......................................................313.1亚奥核心商圈的形成....................................................................................................313.1.1北京城市总体规划——城市中心因奥运北移.................................................313.1.2新北京的新中心——亚奥核心商圈................................................................313.2亚奥核心区商圈对本案的影响................................................................................323.2.1亚奥核心商圈的地理位置................................................................................323.2.2亚奥核心商圈的写字楼市场细分....................................................................343.2.3本案与亚奥核心区商圈关系............................................................................37第四章竞争性和差异性分析.........................................................................394.1竞争性项目的识别........................................................................................................394.2竞争性项目租金分析....................................................................................................40-I-中奥国际大厦运营推广策划报告4.3竞争性项目客户全分析................................................................................................414.4本案与竞争性项目产品对比分析................................................................................454.4.1外立面与总体形象............................................................................................454.4.2户型与平面......................................................................................