山东黄金旅游股份有限责任公司济南崮云湖高尔夫花园开发顾问报告北京.仲量联行二零零七年五月山东黄金旅游股份有限责任公司济南崮云湖高尔夫花园开发顾问报告目录一、宏观经济与房地产市场..........................................................................................11、区域经济及城市竞争力比较.................................................................................12、宏观经济与房地产市场.........................................................................................43、房地产市场投资情况.............................................................................................74、人口统计状况.........................................................................................................8二、城市建设与发展....................................................................................................101、城市定位及发展目标...........................................................................................102、城市空间总体规划布局........................................................................................113、相关重点建设项目...............................................................................................134、总结.......................................................................................................................15三、济南别墅市场分析................................................................................................161、供给状况...............................................................................................................162、市场表现...............................................................................................................213、市场总结...............................................................................................................24四、别墅需求分析........................................................................................................261、济南都市圈...........................................................................................................262、客群的需求主体特征...........................................................................................283、总结.......................................................................................................................29五、项目分析................................................................................................................301、项目位置...............................................................................................................302、项目道路及交通状况...........................................................................................303、项目地块现状.......................................................................................................314、项目规划指标.......................................................................................................325、项目区域分析.......................................................................................................326、项目区SWOT分析.................................................................................................33六、本项目市场定位建议............................................................................................351、项目总体定位.......................................................................................................352、目标客户群...........................................................................................................373、总体功能配比.......................................................................................................404、产品定位...............................................................................................................415、建筑风格...............................................................................................................476、价格定位...............................................................................................................487、推广策略...............................................................................................................488、开发方式...............................................................................................................49仲量联行?北京二○○七年五月1山东黄金旅游股份有限责任公司济南崮云湖高尔夫花园开发顾问报告9、物业管理建议............................................