【大溪地】营销推广执行方案（优化案）提交时间：2006-10-26目录项目市场定位.......................................................................................................................................................................................................................4项目营销策略.................................................................................................................................................................................................................5项目推广思路及策略.....................................................................................................................................................................................................5销售计划制定.................................................................................................................................................................................................................6项目形象包装策略.........................................................................................................................................................................................................6价格策略.........................................................................................................................................................................................................................6项目广告推广策略.........................................................................................................................................................................................................7公共营销活动策略.........................................................................................................................................................................................................7媒体整合策略.................................................................................................................................................................................................................7工程及物业策划（详见正文）.....................................................................................................................................................................................7一、项目定位策略.................................................................................................81、项目核心主题定位..........................................................................................................................................................................................................82、项目形象档次定位..........................................................................................................................................................................................................93、项目形象宣传定位..........................................................................................................................................................................................................94、项目核心卖点提练........................................................................................................................................................................................................10二、项目营销策略................................................................................................121、项目营销推广目标........................................................................................................................................................................错误：引用源未找到2、营销推广与工程进度工作矛盾的解决........................................................................................................................................错误：引用源未找到3、“4+1”营销策略..............................................................................................................................................................................错误：引用源未找到4、四大销售利器................................................................................................................................................................................错误：引用源未找到5、其它辅助销售手法...............................