时代紫芳--项目策划定位2008-6目录第1章宏观市场分析..................................................41北京市房地产市场发展现状..........................................41.1北京市主要城区发展状况...................................................................................41.22007年北京市宏观政策环境...............................................................................62北京住宅市场.....................................................112.12007年北京市住宅市场发展状况......................................................................112.22007年北京住宅市场总体透视........................................................................162.32008年北京市住宅市场发展趋势预测...............................................................163北京商业物业市场.................................................173.1北京市商业物业市场总体状况..........................................................................173.22007年北京市商业物业市场情况......................................................................183.3北京市商业物业发展预测.................................................................................214宏观市场总结.....................................................23第2章区域研究....................................................241区域状况241.1区域政策、经济及产业环境..............................................................................241.2区域行业发展情况............................................................................................312区域市场研究.....................................................332.1市场供给..........................................................................................................332.2市场需求..........................................................................................................352.3市场价格..........................................................................................................362.4市场预测..........................................................................................................373商业房地产市场研究...............................................383.1各商业业态发展状况........................................................................................383.2方庄地区的商业租售价格.................................................................................403.3区域商业地产现状............................................................................................413.4区域商业地产未来走势预测..............................................................................42第3章项目定位....................................................431项目开发理念.....................................................432项目自身分析.....................................................432.1四区概况..........................................................................................................432.2项目SWOT分析..............................................................................................443住宅定位453.1住宅前期成交客群分析.....................................................................................453.2住宅目标客户分析............................................................................................463.3住宅目标客户群AIO量表.................................................................................463.4住宅市场定位与形象定位.................................................................................473.5住宅部分价格定位............................................................................................484商业定位494.1商业策划要点...................................................................................................494.2商业市场定位...................................................................................................494.3商业客群定位...................................................................................................504.3.1商业投资客群分析.........................................................................................504.3.2投资客群意向分析.........................................................................................504.3.3商业消费客群分析.........................................................................................514.3.4商业目标客户分析总结..................................................................................514.4商业价格定位............