[键入文字]SOHO天都1#栋营销策划报告、、湖南好百家置业顾问有限公司2009年6月19日[键入文字]目录第一部分小户型市场分析.................................................................................................................................3一、小户型市场概述.....................................................................................................................................3二、小户型项目的供应情况.........................................................................................................................3三、小户型项目的价格分析.........................................................................................................................4四、总结.........................................................................................................................................................5第二部分项目SWOT分析..............................................................................................................................61、优势（S）.................................................................................................................................................62、劣势（W）.............................................................................................................................................7?3、机会（O）.............................................................................................................................................74、威胁（T）................................................................................................................................................8第二部分项目定位.......................................................................................................................................8一、市场定位.................................................................................................................................................8二、案名定位.................................................................................................................................................8三、客户群定位.............................................................................................................................................91、租赁目标客源（使用者）.................................................................................................................92、投资者.................................................................................................................................................93、边缘客户群.........................................................................................................................................9四、形象定位.................................................................................................................................................9五、宣传推广定位.......................................................................................................................................10第三部分差异化建议.......................................................................................................................................11第四部分营销推广策略...................................................................................................................................11一、总策略...................................................................................................................................................12二、同区域物业竞争策略...........................................................................................................................12三、项目推广时机与条件...........................................................................................................................12A、入市时机选择的要素......................................................................................................................121、工程进度及形象.....................................................................................................................122、销售期的连续.........................................................................................................................123、配合外部条件...............................................................