无锡市同德置业顾问有限公司玉林市房地产市场调研报告公司地址：无锡解放东路900号兴盛大厦1205室电话：0510-82321655传真：0510-博82320031/观/宏/度/智/圆/行/方目录：第一章项目开发环境分析............................................2一宏观环境...............................................................................................................................21玉林概况..........................................................................................................................22玉林经济运行状况：...................................................................................................63发展规划.........................................................................................................................94宏观环境小结：...........................................................................................................10二区域环境.............................................................................................................................111江南区概况....................................................................................................................112区域规划........................................................................................................................113区域环境小结...............................................................................................................12城市开发环境要点提炼：..............................................................................................12第二章商品房市场分析.............................................13一房地产市场概况.................................................................................................................131房地产市场发展轨迹...................................................................................................132房地产需求构成...........................................................................................................133玉林市场供需状况分析...............................................................................................154房地产分布格局...........................................................................................................175房地产开发政策环境...................................................................................................186市场概况小结：...........................................................................................................18二区域竞争市场研究.............................................................................................................191板块划分.......................................................................................................................192市场供给.......................................................................................................................223竞争市场项目调查.......................................................................................................244市场价格分析...............................................................................................................295市场去化分析...............................................................................................................316市场主诉求分析...........................................................................................................317区域竞争市场小结.......................................................................................................32商品房市场要点提炼：..................................................................................................32第三章项目销售分析...............................................33一项目定位思考前提.............................................................................................................33二项目SWOT.........................................................................................................................33三项目定位理解分析.............................................................................................................36四定位基本方法.....................................................................................................................381塑造竞争优势...............................................................................................................382优化限制条件...........