[键入文字]惠州市仲恺高新区仲恺广场项目可行性研究报告[键入文字]二○○七年七月三十日www.fdcsky.cn房地产商域网目录一、项目总论.......................................................51.1项目背景...............................................................................................................................51.1.1项目名称....................................................................................................................51.1.2开发公司....................................................................................................................51.1.3研究工作依据............................................................................................................51.1.4项目建设规模和内容................................................................................................51.1.5项目操作流程............................................................................................................61.2可行性研究结论...................................................................................................................6二、项目投资环境和市场研究.........................................72.1市场宏观背景.......................................................................................................................72.1.1全国投资环境............................................................................................................72.1.2惠州市投资宏观背景................................................................................................92.1.3区域发展及前景预测..............................................................................................132.1.4宏观市场与本项目发展借鉴..................................................................................162.2惠州房地产市场发展分析.................................................................................................162.3区域市场分析.....................................................................................................................192.3.1区域市场界定及概况..............................................................................................192.3.2仲恺高新片区房地产市场概况..............................................................................202.3.3供给分析..................................................................................................................212.3.4需求分析..................................................................................................................232.3.5竞争分析..................................................................................................................242.3.6典型物业调查..........................................................................................................252.3.7市场分析有关结论..................................................................................................29三、项目分析及评价................................................303.1地块解析.............................................................................................................................303.1.1交通条件..................................................................................................................303.1.2地形、地势..............................................................................................................303.1.3水电气保障..............................................................................................................313.1.4规划限制条件..........................................................................................................313.1.5项目周边环境..........................................................................................................313.2项目SWOT分析................................................................................................................323.3项目评价.............................................................................................................................33四、市场定位及项目评估............................................354.1市场定位.....................................................................................................................354.2产品定位...............................................................................