[键入文字]天河区建中路56，58号地铁大楼经营策划书[键入文字]资源总部商贸部2007-8-3目录前言.....................................................................................................................................................4一、本项目商业环境介绍.................................................................................................................4（一）天河区整体商业现状.....................................................................................................4（二）项目所在地的商业环境.................................................................................................4二、项目基本情况介绍.....................................................................................................................7（一）项目建筑及设施情况.....................................................................................................7（二）项目现时的租赁情况.....................................................................................................9（三）项目物业管理情况.........................................................................................................9（四）项目租户工商登记的情况...........................................................................................10（五）项目供电情况...............................................................................................................10三、项目SWOT分析......................................................................................................................11（一）优势（S）.....................................................................................................................11（二）劣势（W）...................................................................................................................12（三）机会（O）....................................................................................................................14（四）威胁（T）.....................................................................................................................14（五）总结...............................................................................................................................14四、物业经营行业定位分析...........................................................................................................15（一）天河区高新技术产业状况...........................................................................................15（二）本项目目标客户企业定位...........................................................................................16五、价格定位...................................................................................................................................16（一）物业出租价格分析.......................................................................................................16（二）管理费收支运作分析...................................................................................................17六、物业改造建议...........................................................................................................................18（一）项目设施改造及成本分析...........................................................................................18（二）项目规划用途变更及成本分析...................................................................................19七、主要的经营方案建议...............................................................................................................21（一）经营方案一...................................................................................................................21（二）经营方案二...................................................................................................................22（三）经营方案三...................................................................................................................23八、各经营方案建议的比较...........................................................................................................24（一）各经营方案对物业市场价值产生的影响..................................................................24（二）各经营方案所面临主要问题的比较...........................................................................26（三）各经营方案比较汇总...................................................................................................27九、各经营方案比较结论......