[键入文字]“9+2”商务大厦连锁开发项目策划案***2007年07月26日[键入文字]目录第一部分：项目策划概述第一章“9+2”商务大厦项目的背景及前景..................................................................21.1项目概况...................................................................................................................................................21.2连锁开发的现实意义...............................................................................................................................21.3项目前景分析...........................................................................................................................................2第二章“9+2”商务大厦项目总体策划思路..................................................................42.1项目的定位、策划思路...........................................................................................................................42.2核心目标——树立品牌...........................................................................................................................42.3项目开发总建议.......................................................................................................................................52.4连锁项目开发前期工作的统筹安排（参考）.......................................................................................5第三章“9+2”商务大厦项目投资环境与市场研究......................................................83.1项目投资经济形势分析...........................................................................................................................83.1.1国内经济总体发展态势..................................................................................83.1.2“9+2”泛珠地区经济发展势头良好...........................................................103.2泛珠地区区域市场分析.........................................................................................................................113.2.1泛珠地区房地产市场分析............................................................................113.2.2微观房地产市场分析（以长沙为例）.......................................................123.3区域市场发展及需求预测.....................................................................................................................12第四章项目分析及评价..............................................................................................143.1地块解析.................................................................................................................................................143.2项目SWOT分析....................................................................................................................................143.3项目评价.................................................................................................................................................16第五章市场定位及项目评估........................................................................................175.1产品定位.................................................................................................................................................175.2消费者定位.............................................................................................................................................175.3价格定位（参考）...............................................................................................................................18第六章项目开发建设与总投资估算............................................................................196.1项目开发策略.........................................................................................................................................196.3项目开发建设安排.................................................................................................................................196.2项目投资估算（参考）.........................................................................................................................19第七章项目销售及经营收入测定................................................................................207.1项目销售收入估算（参考）.................................................................................................................207.2项目经营成本结算（参考）............................................................................................