第一部分　项目建设背景.........................................................................................................3第二部分　宏观环境分析　.....................................................................................................8一、经济环境.....................................................................................................................8二、政策环境...................................................................................................................15三、自然环境...................................................................................................................19四、人文环境.................................................................................................................22五、社会文化环境...........................................................................................................22五、市场环境...................................................................................................................29第三部分　区域市场分析.......................................................................................................33一、区域界定及版块划分..............................................................................................33二、区域市场分析...........................................................................................................33第四部分　微观市场分析.......................................................................................................52一、微观地段分析.........................................................................................................52二、项目SWOT分析......................................................................................................53三、项目市场空间分析..................................................................................................55第五部分　案例分析...............................................................................................................58一、代表性项目...............................................................................................................58龙湖·水晶郦城..................................................................................................................58鲁能?星城.........................................................................................................................61龙湖·弗莱明戈..................................................................................................................65金科蚂蚁SOHO...............................................................................................................67二、竞争性项目...............................................................................................................69龙湖·大城小院..................................................................................................................69三、同类型项目...............................................................................................................71升伟·新意境......................................................................................................................71第六部分　外埠房企在重庆...................................................................................................74第七部分　重庆的洋房时代...................................................................................................79一、花园洋房的定义及特征..........................................................................................79二、重庆花园洋房发展历史沿革..................................................................................79三、在售花园洋房要素分析..........................................................................................81四、竞争分析...................................................................................................................83五、市场需求简析...........................................................................................................84六、重庆花园洋房未来发展趋势..................................................................................86第八部分重庆高层住宅解读.................................................................................................871、重庆高层住宅的基本现状.......................