目录1、市场调研分析......................................................................21.1、成都市商务办公市场总体概述...........................................................................................................21.2、本区域商务办公市场概况.................................................................................................................191.4、本项目调研结论.................................................................................................................................342、项目SWOT分析....................................................................352.1、项目概况.............................................................................................................................................352.2、D、E座产品细部特征分析...............................................................................................................442.3、类比项目开行国际产品比较分析.....................................................................................................502.4、项目SWOT分析................................................................................................................................543、目标客户定位.....................................................................583.1、成都高端商务物业目标客户群体分析............................................................................................583.2、成都市类比项目客户分析.................................................................................................................623.3、本项目目标客户定位.........................................................................................................................664、项目营销思路提炼.................................................................714.1、项目的总体发展目标.........................................................................................................................714.2、项目竞争策略建议.............................................................................................................................714.3、营销构想.............................................................................................................................................725、项目营销策略制定.................................................................725.1、项目全程营销战略规划和定位.........................................................................................................725.2、各阶段营销策略制定.........................................................................................................................735.3、产品推售策略制定.............................................................................................................................735.4、项目卖点提炼.....................................................................................................................................745.5、项目营销主题建议.............................................................................................................................745.6、项目核心价值体系分析和建立.........................................................................................................745.7、项目全程营销战略的营销控制要素.................................................................................................756、项目价格策略制定.................................................................806.1、影响价格定位的市场因素分析.........................................................................................................806.2、竞争对手价位分析.............................................................................................................................816.3、定价原则.............................................................................................................................................816.4、定价方法.............................................................................................................................................826.5、定价依据.............................................................................................................................................826.6、价差制定......................................................................................................................................