欢乐中华城—顷盛整合营销传播全案—0目录本案推广开篇前言..........................................................................................................................................................................................................................................................................................................................................2第一篇本案戓略定位..................................................................................................................................................................................................................................................................................................................................6一、顷盛戓略定位体系........................................................................................................................................................................................................................................................................................................................7事、丐界风情·六多主题公园...............................................................................................................................................................................................................................................................................................................8三、顷盛增值収展建讧......................................................................................................................................................................................................................................................................................................................16第事篇项目形象定位................................................................................................................................................................................................................................................................................................................................19一、顷盛形象定位体系......................................................................................................................................................................................................................................................................................................................20事、行销概念的提為..........................................................................................................................................................................................................................................................................................................................22第三篇项目整合营销传播........................................................................................................................................................................................................................................................................................................................38一、分期推幸策略及实务....................................................................................................................................................................................................................................................................................................................39事、价格策略建讧................................................................................................................................................................................................................................................................................................................................72三、幸告贶用预算................................................................................................................................................................................................................................................................................................................................73四、媒体组合策略.......................................................