房地产销售管理操作全程一、总则..................................................................................................................................................3二、计划管理..........................................................................................................................................3（一）、销售年度计划...................................................................................................................3（二）、销售月度计划...................................................................................................................4附件1：年月度销售收入计划表................................................................................4(三)、营销费用计划.......................................................................................................................5附件2：年月月度销售费用资金需求计划表.............................................................6三、营销推广管理.................................................................................................................................6（一）、销售策划及推广程序和内容...........................................................................................6附件3：推介会操作办法........................................................................................................9附件4：认购与开盘活动规则................................................................................................9附件5：样板房布置要点............................................................10附件6：楼书制作要点................................................................11附件7：房展会参展办法............................................................11附件8：房地产新闻发布会................................................................12(二)、价格策略及项目销售定价办法..........................................................................................12附件9：商品房销售窗口表(报物价局备案用)...................................................................13（三）、广告媒体发布及评价办法.............................................................................................15附件10：广告信息反馈汇总................................................................................................15（四）、房屋交付标准的确定办法.............................................................................................16(五)公关危机应对原则.................................................................................................................17四、销售手续的办理...........................................................................................................................17（一）楼盘案名的确定及地名办的批准.....................................................................................17(二)房屋销售预测量办法及误差处理办法..................................................................................17(三)《商品房销售许可证》的办理..............................................................................................18(四)按揭抵押收件的办理...............................................................................................................18（五）、商品房价格备案办法.....................................................................................................19附件11：住宅商品房价格申报表........................................................................................19(六)、外销许可证的办理及外籍人士购房办法........................................................................26五、案场现场业务管理.......................................................................................................................26（一）、案场行为规范.................................................................................................................26附件12：客户留言表............................................................................................................28附件13：到访征询单............................................................................................................28附件14：客户来电登记表....................................................................................................28（二）、签约、盖章与收款的相关规定.....................................................................................31附件15：预购登记表.........................................................................................