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" Presenter:DanielYinManagingDirectorCBREBeijing&TianjinRetailProjectPositioning23May,200823CBRichardEllis|Page2EconomicOverviewBaselineReview "TradeMix/DesignReview/BriefMarketPositioning LocalRealEstateMarket /#!$(CompetitionAnalysis)WorkingMethodology%DemandAnalysis
CBRichardEllis|Page3
MACROOVERVIEWANDANALYSIS  




LocationPopulationLandAreaInfrastructureSystemMajorIndustryCityOverviewCBRichardEllis|Page4TheProjectMacroOverviewandAnalysis 
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GrossDomesticProductRetailSalesDisposableincomepercapitaConsumptionexpenditurepercapitaEconomicIndicatorsCBRichardEllis|Page501002003004005000200400600800100012001400200320042005200620070%4%8%12%16%20%20032004200520062007240.49.1%10.5%11.9%13.0%14.5%669.412.3%14.2%11.1%12.0%13.3%RetailSalesRMBbillion)MacroOverviewandAnalysis265.7GDP(RMBbillion)807.3297.3916.4 $
GDP(Growth)RetailSalesGrowt336.01036.6h384.81200.10%3%6%9%12%15%18%CBRichardEllis|Page6
BASELINEREVIEWCBRichardEllis|Page7 
  



ScopePopulationPlanPolicyDevelopmentDirectionRegionalPlanBaselineReview  



ExistingUptownNewSupplyFutureSupplyPopulationLocalResidentialandPopulationCBRichardEllis|Page8 
 LetterNo.ExistingFutureDJ4EHBCKGF5IOAPM132NLBaselineReview 
  LOCALRETAILMARKETANDCOMPETITIONANALYSISCBRichardEllis|Page9CBRichardEllis|Page10
 MajorRetailAreas79(1)Source:CBRichardEllis,61245310118
SecondaryRetailArea
EmergingRetailArea
PrimeRetailAreaRetailMarketOverview
    



OverallPositioningandTargetMarketCharacteristicsTypeofRetailersAccessibilityAnalysisofMajorRetailAreasCBRichardEllis|Page11
RetailMarketOverview
 CirclesofTradeMixbyRingRoadAreasCBRichardEllis|Page12
"InnerRingRoadOuterRingRoadMidRingRoad(1)Source:CBRichardEllis,InterviewData&Analysis ###HigherendLowerend*!! '()BigboxF&BMid-rangefashionMid-rangeretail 
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ConsumersScalePositioningBusinessOperationExistingCompetitorsCBRichardEllis|Page13).+*3 &8()+!+ExistingFutureBrillianceNorthShanghaiShoppingCenter(1)Source:CBRichardEllis
 A20RetailLeisureStreetA20 =TaifuPlaza%LocalMarketResearchBeiyiRetailStreetA30BaogangPlaza 25?": ?"$9GoldenPlazaBaoyiPlaza,-AndersonPlazaCenturyMart(WusongStore)/3
'7@;ExistingCompetitorCBRichardEllis|Page14!(B12F%&$'(1)Source:CBRichardEllis&$'Lotus1FHometextiles&*KeLaiDuoClothesMarket Brandedstores
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OpeningDateScaleOrientationBusinessMixBrandMixConsumercharacteristicsSWOTAnalysisTransportationOrganizationFutureCompetitorsCBRichardEllis|Page15'LocalMarketResearch CBRichardEllis|Page16
DEMANDANALYSIS MethodologyofDemandAnalysisCBRichardEllis|Page17ConsumerConsumerQuestionnairesQuestionnaires    Consumers RetailersRetailerInterviewsRetailerInterviewsDemandAnalysis  
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