0中国房产网络服务发展研究报告ChinaOnlineRealEstateServiceResearchReport2009年中国房产网络服务发展研究报告2009年ChinaOnlineRealEstateInformationServiceResearchReport目录I.概念定义............................................................................................................................3II.研究方法............................................................................................................................4III.报告摘要............................................................................................................................5IV.报告正文............................................................................................................................61.全球房产网络服务现状与案例分析.......................................................................................61.1.全球房产网络服务发展历程.......................................................................................61.2.全球房产网络服务发展模式总结...............................................................................81.3.B2B模式....................................................................................................................91.4.B2C模式.................................................................................................................101.5.WEB2.0模式............................................................................................................111.6.中介公司线上网站（水泥+鼠标）............................................................................121.7网络中介模式............................................................................................................132.中国房产网络服务环境和产业链分析.................................................................................142.1.宏观环境PEST分析.................................................................................................142.1.1.政治环境：房地产相关法律法规..........................................................................142.1.2.经济环境：房地产消费水平和消费意愿...............................................................152.1.3.社会环境：房地产网络信息服务渗透率...............................................................192.1.4.技术环境：视频应用范围越来越广......................................................................212.2房产网络服务产业链.................................................................................................223.中国房产网络服务现状及案例分析.....................................................................................233.1中国房产网络服务行业发展历程...............................................................................233.2.主要模式、特点及其优缺点分析.............................................................................243.3.电子商务模式............................................................................................................253.4.交易服务模式............................................................................................................263.5.行业门户模式............................................................................................................273.6.网络中介模式............................................................................................................284.中国房产网络服务典型企业分析.......................................................................................294.1.生活服务化的电子商务：雅虎口碑网价值研究.......................................................294.2.交易服务平台：家和网价值研究.............................................................................345.行业发展趋势及投资热点分析...........................................................................................395.1.房产网络服务行业发展趋势....................................................................................395.2房产网络服务行业投资热点及趋势...........................................................................41法律声明................................................................................................................................43Copyright?iResearchInc.20091中国房产网络服务发展研究报告2009年ChinaOnlineRealEstateInformationServiceResearchReport图目录图1-1全球房产网络服务发展历程................................................................................6图2-12000-2007人均国内生产总值（元）..........................