天山·水榭花都2006年全年营销推广计划2006年全年营销推广计划二00六年二月二十一日第2页共10页2006年全年营销推广计划目录第一部分概述.............................................................................................................................4一、项目概述.............................................................................................................................4二、项目难点所在.....................................................................................................................4三、2006年3月～11月任务盘点............................................................................................4第二部分二、三期营销推广计划.............................................................................................4第三部分四期营销推广计划.....................................................................................................4一、经济指标及户型统计.........................................................................................................4二、SWOT分析.........................................................................................................................51、swot图表......................................................................................................................52、分析联系.......................................................................................................................51、优势分析（strength）..................................................................................................52、劣势分析(Weakness)...................................................................................................63、机会点分析(opportunity).............................................................................................64、威胁分析(Threat)..........................................................................................................63、卖点整合.......................................................................................................................6三、定位.....................................................................................................................................61、形象定位.......................................................................................................................62、档次定位.......................................................................................................................63、属性定位.......................................................................................................................64、目标客户定位...............................................................................................................65、价格定位.......................................................................................................................6四、营销铺排.............................................................................................................................61、营销时间节点建议.......................................................................................................62、收筹建议.......................................................................................................................83、解筹建议.......................................................................................................................8五、轴状图表.............................................................................................................................9六、价格表制作策略.................................................................................................................9七、推广.....................................................................................................................................91、形象，案名...................................................................................................................92、销售阶段划分及推广要点...........................................................................................91、推广策略.......................................................................................................................92、销售分解...........................................................................................................