Belong&Beyond留驻·超越共同成长相伴一生Belong&Beyond追逐理想生活的梦想家；领先的城市运营商；卓有眼光的金融实业家；中国企业慈善事业先行者；值得合作方、客户和消费者信任的诚实伙伴；一位称职的企业公民；一个勇敢的探索者；一众优秀的建筑家。Adreamergoingafteraperfectlife;Aleadingcityoperator;Avisionaryfinancier;AforerunnerincharityamongChinacorporations;Anhonestpartnerworthyoftrustbyco-operatingcompanies,clientsandcustomers;Acompetentcorporatecitizen;Abraveexplorer;Outstandingarchitects.AdreamergoingafteraperfectlifeAvisionaryfinancierAleadingcityoperatorOutstandingarchitects追逐理想生活的梦想家卓有眼光的金融实业家领先的城市运营商一众优秀的建筑家03关于远洋地产AboutSino-OceanLand59远洋地产企业品牌和人力资源CorporateBrandandHumanResources05企业概况Overview61公司品牌CorporateBrand09发展历程DevelopmentHistory66企业愿景与使命VisionandMission13组织构架OrganizationStructure67企业价值观CoreValues15企业管治CorporateGovernance69人力资源HumanResources17高层简介SeniorManagement19远洋地产主营业务MainBusinesses75远洋地产社会责任CorporateSocialResponsibility21物业开发PropertyDevelopment77社会责任远洋之帆公益基金会老社区·新绿色教育扶持印象&声音CorporateSocialResponsibility25商业地产开发与持有经营DevelopmentandOperationofCommercialProperties81Sino-OceanCharityFoundation29房地产金融RealEstateFinance83OldCommunity·NewGreen31战略辅助业务StrategicSupplementaryServices85EducationalSupport87ImpressionsandVoices33远洋地产战略布局Sino-OceanLand’sStrategicPlans89远洋地产未来展望LookingtotheFuture91未来展望Outlook35三步走战略TheThree-stepStrategy93Belong&BeyondBelong&Beyond45全国战略布局Nation-widePlanningofDevelopmentLocations47多业态的产品结构Multi-facetedProductMixCONTENTS目录FOREWORD卷首语远洋地产的未来X年TheXyearofSino-OceanLand人类一思考，上帝就发笑。世界伊始，智慧被认为只能是上帝的特权，人类哪怕是AJewishproverbsays,“Manthinks,Godlaughs.”Attheverybeginning,wisdomwasGod’sprerogative.Manwouldbedeemedpreposterousevenifhetriedtohaveaglimpseofwhatthefuturemighthold.Since拥有一点点关于未来的智慧，都应被视为一种僭越。然而自从亚当和夏娃偷吃了上AdamandEvetooktheforbiddenapple,however,Manhasalwaysbeen‘trespassing’ashenow帝的智慧果以后，人类就无时无刻不在做着“僭越”的事情——拥有智慧并且思考possesseswisdomandthinksabouthisfuture.未来。AnenterpriseistheproductofMan’swisdom.Itdistillsthecultureanddesireofmankind.Attimesit企业，便是人类智慧的结晶。企业的诞生、发展是人类欲望的缩影，却也是人类文willmockatpeopleandgivethemarudeawakeningbutmoreoftenitpresentsnewhopewithits明的缩影。它以无限的可能性，昭示人类发展新的希望。企业的存在对于社会就像limitlesspossibilities.Enterprisesandsocietyarelikegreenleavesandtrees,flowersandplants,绿叶与树木、花朵与植物、肌肉与骨骼一样不可缺少。当把企业看作一个有生命的musclesandbones,onecannotexistwithouttheother.Whenanenterpriseisregardedasaliving个体来对待时，企业就有与众不同的“思想”。成为一个好的企业绝不只是员工和entity,itwillhaveitsownwayofthinking.Asuccessfulenterpriseisnotjustasimplecombinationofstaffandsystem.Beneathasimpleexterior,thedemandondetailsisexceedinglystringent.制度的简单组合，它不仅在乎单纯的表象，对细节的要求更是惊人的苛刻。Atthisagewhentimetravelsatitsownamazingpace,peoplepanicinleisure,losetheirwayin在这个时间踽踽独行的时代，人们在闲暇中慌张，在竞争中迷茫，精疲力尽为了生competition,exhaustthemselvestomakealivingratherthanpursuetheirdreams,racktheir活而非自身的梦想，才思枯竭为了工作而非对世界的思考。当然，我们没有办法如brainsforworkandnotfortheworld.Weofcourseareunabletodevoteourwholelifelike霍金那样毕其终身去探究世界到底有没有尽头，空间到底有没有边界。但我们可以StephenHawkingtoexploretheenormityoftheuniverseandspace;butrealizingweare思考的是，当上帝给了一定的空间和时间时，我们能不能让空间更有效率地服务于givenonlylimitedspaceandtime,wecantrytomakespaceworkefficientlyfortime,to时间，从而让人们在有限的空间和时间里更有效率地工作、更有味道地生活。这是enablepeopletoworkandlivemoreefficientlywithinlimitedtime.ThisiswhatSino-Oceanendeavorstodeliverandourwayofperformingtheroleasanenterpriseand远洋地产一直以来的追求，也是远洋地产通过房子的载体演绎企业角色、阐述人类applyingourgivenwisdom.智慧的方式。Wehavealsobeenponderingwhereourfuturelies.Lookingintothefutureatthis未来在哪里，也是我们一直在思考的重要问题。站在时间长河的岸边，远洋地产pointinthe21stcentury,itislikelookingattheoppositebankofanimmeasurablyBELONG&处在21世纪的此岸，眺望河的彼岸。这条河宽度为“X年”，于是我们就以“Xvastriverthatistime.Thewidthofthisriveris‘Xyears’,duringwhichhugechangesBEYOND留驻·超越年”为单位来看，“X年”都意味着哪些巨变或者永恒。显然，过往的“X年”不orsomethingeternalmayoccur.Obviouslythepast‘Xyears’havenottaughtonly仅教给了我们预知未来的本领，更强化了我们对未来的好奇心和自信心。如同我ushowtoprophesythefuturebuthavealsoreinforcedourcuriosityand们在每座城市的耕作虽然日复一日却从来孜孜不倦一样，迄今已经近20年了，我confidence.Wehavededicatedourselvestobuildingcitiesdiligentlyforalmost20years,neverlosingourcuriosityaboutthefutureandourconfidenceis们对未来的好奇从未有一丝一毫的消减，对未来的自信也正与日俱增。increasingwithtime.于是，请把远洋地产当作飘向“X年”的漂流瓶，从现在开始，看看这只漂流瓶最终S