内容摘要：Global housing markets show diverse trends at present. The German and Austrian markets show a rising price trend. Many other markets appear stagnant in price terms (US, UK, Australia, France, Japan) or are weakening (China, Italy, Netherlands). Some (Ireland and Spain) are in a sharp correction which appears some way from being over.

内容摘要：中国经济增长加速,三季度国内生产总值增长7.8%,是年内最大季度增幅。九月底上海自贸区正式挂牌成立,人民币自由兑换、利率市场化以及存贷款利率取消管制将是园区内金融改革的重点目标。在当前的经济形势下,上海仍然为国内外投资者热门投资城市之一。新一届政府廉政节俭的政策对于部分国有企业机构在北京购置自用型物业的需求有一定影响。但由于北京市场化的商用公建物业可转让项目有限,且售价整体预期上涨。因此,该市场面临着新一轮的‘水涨船高’。

内容摘要：The regional economy continues to enjoy broad-based growth in both domestic and external sectors. Stronger domestic conditions are feeding through to employment growth in a number of countries including Hong Kong, Singapore, South Korea and Australia, while in China, urban employment increased by around 5 million in 1H10.On the other hand, labour market conditions remain weak in Japan, where a quarter of a million jobs have been lost in the first half of this year. On the external front, world trade volumes have continued tostrengthen, and in May were just 3% below the peak level reached in April 2008, according to CPB Netherlands Bureau for Economic Policy Analysis.

内容摘要：Demand for commercial property in Asia continued to grow in the first quarter of 2010as the improving economic environment encouraged companies to revive expansionaryplans and actively search for new premises. Numerous occupiers in the office sector tookadvantage of the lengthy downward correction in rents - which has lasted over a yearin most markets - to upgrade their premises to Grade A facilities while a rise in leasingactivity was recorded in key shopping districts in major Asian cities as retailers, particularlyfast fashion and F&B chains, displayed a renewed willingness to expand. In the industrialsector, a jump in demand for industrial property drove increases in rents in several majorcities across China, while buyers and investors in the luxury residential sector exhibiteda more cautious stance following a shift in real estate policy settings implemented byvarious governments looking to clamp down on speculative activity and rein in the rapidescalation of capital values.

内容摘要：Going forwards, we see three factors that will positively affect the city’s office market. Firstly,Market OutlookShanghai employers’ are looking at a headcount growth of 26% for Q3 2010. This would represent astable increase in job figures of both 11 percentage points q-o-q and 28 percentage points y-o-y.Secondly, Shanghai’s enterprise survey index continued to remain in positive territory, registering136.2 in Q1 2010. Thirdly, from January to April 2010, the accumulative utilised FDI reached USD3.552 billion, an increase of 5.1% y-o-y.

内容摘要：In Q2 2010, no new grade A office buildings came on to the market, leaving total stock at 360,600 sq m. The average availability ratio dropped by 5.69 percentage points quarter on quarter (q-o-q) to reach 11.59%, the lowest in the recent nine quarters. The overall monthly rental increased in Q2, by 7.11% q-o-q to reach RMB 114.97 (US$16.83) per sq m. Both rent and price are expected to rise in the next five years (Figure 1).

内容摘要：Property market fundamentals continue to improve across Asia Pacific, underpinned by stronger economic conditions andbusiness confidence. Take up of space is strengthening and more markets have moved to the upturn phase of the rental cycle.Capital values started to recover earlier than rentals and are now increasing in most markets.

内容摘要：With credit market problems and evidence of a slowing US economy, the debate on where US Cap rates have gone and are going continues, with many suggesting a 5-10% decline in asset values could emerge over the next 12months.

内容摘要：Market has felt the impact of mortgage tightening measure:Primary sales have dropped by 45% in She

内容摘要：What share of Taiwans two-wheel vehicle market was held by bicycles in 1994?

内容摘要：Course OrganizationTasks of MarketingMajor Concepts & Tools of MarketingMarketplace Orientatio

内容摘要：Can include other marketing components - concept, pack, price, etc => Fine-tuning marketing mix pr

内容摘要：Explain how changes in the demographic and economic environments affect marketing decisions

内容摘要：During the first quarter of 2012, Shanghai office market was characterized by rising activities in

内容摘要：CBRE released China Real Estate MarketView Q1 2012 recently.According to this report

内容摘要：Furious competition in the market can be forecasted, 2006 onwards, the market will step into a short term correction。

内容摘要：营销渠道(marketing channels)是促使产品或服务顺利地被使用或消费的一整套相互依存的组织。

内容摘要：• Office Market Headlines :写字楼市场• Retail Market Headlines :商铺市场• Residential Market Headlines: 住宅市场• Industrial Market Headlines :工业物业市场• Investment Market Headlines : 投资市场• Hotel Market Headlines : 酒店市场

内容摘要：Asian real estate investment markets remained stable during the first quarter of 2010 as investor sentiment remained largely positive and the steady flow of small and mediumsized transactions witnessed in the latter half of 2009 continued to feed through into the opening three months of the year. G

内容摘要：开创了大众化营销(mass marketing):卖方为所有的购买者进行大量生产、大量分配和大量促销单一产品。

内容摘要：I hope you find this edition of value in navigating the dynamic real estate markets of Asia Pacific. As always, we welcomeyour feedback

内容摘要：Investment Decision vs. Financing DecisionMarket EfficiencyWeak form efficiencySemi-strong form efficiencyStrong form efficiencyLessons of Market Efficiency

内容摘要：In Q2 2010, no new grade A office buildings came on to the market, leaving total stock at 360,600 sq m. The average availability ratio dropped by 5.69 percentage points quarter on quarter (q-o-q) to reach 11.59%, the lowest in the recent nine quarters.

内容摘要：“市场营销”英文的原文为“Marketing”。我国在引进这门学科的过程中,对其翻译的方法有好几种。而一些翻译恰恰反映了当时人们对市场营销在理解上的偏差与局限。

内容摘要：The Communications ProcessDeveloping Effective CommunicationsDeciding on the Marketing Communications MixManaging and Coordinating Integrated Marketing Communications

内容摘要：China’s mobile telecom service market is huge and fast growing, representing US$21 billion market size in 2001 and US$38 billion in 2005.

内容摘要：Stocks within the China property sector have fallen by around 20% from their peaks partlybecause of market concerns over the tightening of government economic policy and theslowdown of property sales volumes. The sector NAV was lowered from a 2% premium or18x FY10E PER at its peak in March 2009 to a 24% discount and 13x FY10E PER now.

内容摘要：We are bullish on the long-term growth prospects of China’s property market.We believe economic expansion and the urbanisation trend will drivedevelopment of the China property market for many years to come.

内容摘要：理论:关系营销(relationgshipmarketing),以系统的理论为指导思想,将企业置身于社会经济大环境之中来考察企业的市场营销活动,认为企业营销活动的实质是识别、建立、维护和巩固企业和顾客及其诸如消费者、竞争者、供应者、分销商、政府机构和社会组织等相关利益主体的关系活动。

内容摘要：“活动营销策划”是英文Event Marketing Plan的直译,本意是指企业通过介入重大的社会活动和整合有效的资源策划大型活动而迅速提高企业及其品牌知名度、美誉度和影响力,促进商品销售的一种行销方式。在房地产营销领域是指房地产企业为了某一明确目的,通过集中各种资源,在某一特定时间内,在某一特定地点,针对某一特定群体,组织实施的一个群体性事件。